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Press release - 24 October 2017 11:30

PRODUCTS MADE FROM TRASH

The Haglöfs Essens Mimic jacket is currently making waves thanks to its excellent performance and functionality. One of the things that people love most about the garment is the synthetic insulation QuadFusion™ Mimic, a remarkable invention that combines the warming capabilities of down with great moisture management.As a bonus, it is made from post-consumer recycled polyester: in other words, material made from plastic trash.

So, the material that really makes the jacket special has enjoyed a previous existence as a completely different product - and in being rescued, repurposed and put back into this premium garment, has entered into a cycle of real, circular sustainability, instead of ending up as for example landfill.

What's more, Haglöfs’ commitment to recycling is starting to extend way beyond polyester. Thanks to new techniques and high-quality final products, the range has this year begun to include recycled wool, and will next year also include recycled polyamide, providing all-new high-performance gear from previously discarded materials.

For more information, please contact:

Sara Skogsberg Cuadras
Corporate & CSR Communications Specialist
+ 46 8 584 40 014
sara.skogsberg-cuadras@haglofs.se

More than a century ago, Wiktor Haglöf designed a backpack for the local workers of Swedish small town Torsång. The durable, practical backpack would be the proud beginnings of what today is one of the world’s largest manufacturers of outdoor clothing, footwear and hardware. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia is owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

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Contacts

Sara Skogsberg Cuadras

Press contact CSR & Corporate Communicatins Manager sara.skogsberg-cuadras@haglofs.se +34616424178

Sophia Schlör

Press contact PR Manager PR sophia.schlor@haglofs.se +46720773930

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ESSENS MIMIC VEST WOMEN
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ESSENS MIMIC HYBRID WOMEN
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ESSENS MIMIC HYBRID WOMEN
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By: HAGLÖFS
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ESSENS MIMIC HOOD WOMEN
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ESSENS MIMIC HOOD WOMEN
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ESSENS MIMIC JACKET WOMEN
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ESSENS MIMIC JACKET WOMEN
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By: HAGLÖFS
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ESSENS MIMIC VEST
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ESSENS MIMIC VEST MEN
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By: HAGLÖFS
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ESSENS MIMIC HYBRID MEN
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ESSENS MIMIC HOOD MEN
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By: HAGLÖFS
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ESSENS MIMIC HYBRID MEN
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The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
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ESSENS MIMIC HOOD MEN
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By: HAGLÖFS
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ESSENS MIMIC HOOD MEN
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By: HAGLÖFS
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ESSENS MIMIC JACKET
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By: HAGLÖFS
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PRODUCTS MADE FROM TRASH
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The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .pdf

PRODUCTS MADE FROM TRASH
License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
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STAY WARM WHEN THE ELEMENTS STRIKE | HAGLÖFS ESSENS MIMIC

It's long been held as fact that down has the best warmth-to-weight ratio out there. But as the clouds gather, the temperatures drop, and we prepare for our autumn and winter adventures, Haglöfs are seeking to challenge this assumption.

PRODUCTS MADE FROM TRASH

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Sara Skogsberg Cuadras

Sophia Schlör

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STAY WARM WHEN THE ELEMENTS STRIKE | HAGLÖFS ESSENS MIMIC

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