Every product has an environmental impact. That’s why one of the key pillars of Haglöfs sustainability strategy is about ensuring their products can withstand a lifetime (or more) of adventure.
Producing performance products is a complex task. And doing it in a way that minimizes climate impact is even more challenging. Today, the largest part of a product’s environmental footprint comes from the production of materials. As part of Haglöfs’ wider climate commitment, the company has set the target to use recycled or renewable materials in 100 percent of its main fabrics by 2025.
Last year, Haglöfs set a climate target to halve its carbon emissions in ten years. A boom in interest in outdoor activity during 2021 contributed to record sales and the most successful year for Haglöfs in a decade. The growth in sales and therefore production makes it more challenging for the company to reach its climate commitment.
In 2021, Haglöfs delivered strong sales and record-high profits. The positive development was driven by the company’s continuous improvements in brand experience, product, and channel mix. Haglöfs also raised the bar for its sustainability work with a new, ambitious climate commitment.
Not this year, not next year, not any year.
Last year’s pilot program Haglöfs Restored is now officially launched. The aim with the new second hand collection is to extend the life of useful Haglöfs gear and give it a chance to experience a new lifetime of adventures.
At Haglöfs, being a global citizen and taking responsibility for their supply chain is a high priority. The work Haglöfs carried out to reduce the vulnerability of workers amid the challenges of 2020 resulted in them achieving Fair Wear Leader status.
Haglöfs joins the growing number of companies referring to themselves as “climate neutral” as they launch their new climate strategy: to reduce their emissions by 50% over the next 10 years and reach net zero by 2030, while taking full responsibility for the remaining emissions along the way.
Haglöfs continues to push back against the excessive consumption driven by exaggerated discounting of Black Friday with their Green Friday initiative – this year, using the day to launch a new second hand concept – Haglöfs Restored.
The Swedish outdoor company will be closing its brand stores during the first strike so that all employees can take part.
Haglöfs has today released its annual Sustainability Report. In it, the Swedish outdoor gear manufacturer describes its extensive sustainability efforts in 2017 - relating to its products, the production of them, the people who work with them, and our planet.
Cotton - perhaps the world's most popular, most thirsty and most poisonous raw material. So much so that our planet is unable to produce any more cotton than current levels.
Biocides have long been used to avoid bad odors in training and outdoor clothing because they kill bacteria. That is the old school way. New innovations allow us to use zeolites, a pumice‐like mineral, which also keeps the clothes fresher without killing living organisms. Take a look!
Every year, billions of kilograms of textiles are being added to the world’s growing problem of waste. That’s unnecessary because these textiles can be reused or recycled. Here is a look at what we’re doing to keep clothes in the loop, again and again. Fall in love with your products. It’s possible.
We know that the best clothing is made by using the right, most appropriate materials. Very often, this actually means that new materials, ones which do the job perfectly, are developed and created. But sometimes, materials that have been evolved over tens of thousands of years - like down- are the ones that suit the garment and its purpose best.
When this is the case, it's important that sust
This Friday November 24th is commonly known as Black Friday, a day where prices are dumped and consumption increases massively. We, who believe in a sustainable outdoor industry, don't do Black Friday. We do GREEN FRIDAY. That's why 100% of the proceedings from the products from our Sustainable Choice selection, sold in our own stores and online this day, will be donated to Protect Our Winters, a
Haglöfs has been a member of Fair Wear Foundation since 2012 and is today the only Nordic outdoor brand on the member list.
Haglöfs feels that adding recycled materials to outdoor gear is not just paying lip service to sustainability: it's a great way to make highly functional products with reduced environmental loads, and will soon be the norm.
Haglöfs have reinforced their commitment to fluorocarbon-free treatments on their products by vowing to the complete transition to more environmentally friendly substances by year 2020.
There is no such thing as a sustainable outdoor brand. No matter how good our intentions are, we always leave a footprint. It could be from the chemical composition of a material, the working conditions in a factory or the effect production and transport have on the climate.
Let us explain.
Before a product ends up in the store, it goes through many processes that all leave a footprint. For