THE NEW SPITZ JACKET. POWERED BY THE NORTHERN WIND.
Spitz is back and stronger than ever. The new Spitz takes on the wind. But not just any wind, the Northern wind.
Spitz is back and stronger than ever. The new Spitz takes on the wind. But not just any wind, the Northern wind.
In 2008 Haglöfs officially built its CSR and sustainability work into the centre of its development strategy and in recent years Haglöfs has developed into one of the world's leading outdoor companies in the area of sustainability. Now the company takes another step forward by appointing Eva Mullins as new Sustainability Manager.
Eva Mullins, 37, has worked for Haglöfs since 2008, and comes mos
Everyone sweats, and bodies and clothing inevitably start to smell from the effort of leading an active lifestyle. The reason for this is that bacteria, which live naturally on our skin, metabolize our sweat and it is this process that creates a bad odor. For a long time, anti-bacterial - or, in other words, bacteria-killing - technologies were the only solution used to counteract bad odors and in
With the aim to further strengthen its brand equity, increase brand awareness, and reinforce its consumer loyalty, Haglöfs has recruited Christina Rolén as its new Global Marketing Director.
Sustainability is about doing things a little better all of the time. Read about how we work with sustainability, and how far we have reached, in our new sustainability report.
19FOURTEEN is Haglöfs’ Outdoor Lifestyle concept – a concept that includes shoes, clothing, backpacks and bags for an active everyday life. This spring Haglöfs is introducing its first 19FOURTEEN collection which features products that are intended for use during the warmer months of the year in the borderland between the city and nature.
2015 was a successful year for Haglöfs, with many victories – both minor and major. One of the most important of these is the company’s return to profitable growth, which is a result of the change programme initiated in 2014. Work now continues unrelenting in the pursuit of taking Haglöfs to the next level.