ASICS' newest store on iconic Regent Street, London, officially opened its doors recently. We are so proud to be part of this state-of-the-art retail space that - for the first time ever - features all four ASICS brands, ASICS, ASICS Tiger, Onitsuka Tiger and Haglöfs, under one roof. Come by and say hello!
In a very limited edition Haglöfs presents The Black Anorak – an extremely light and breathable shell piece in an exciting new material.
The look of The Black Anorak immediately hints that it is made from a special sort of fabric. The matte black synthetic lustre is down to the use of the brand-new GORE-TEX®Active Training Shell, a material thatalso givesextreme light-weight, supreme breathabi
Our long-term sustainability goals are to minimize the impact on people and planet while at the same time allowing and inspiring people to get out there to beat the elements. We realize that the road to a sustainable future is paved with challenges since all our products make an impression on this fantastic planet we live on. Hard work, wise decisions as well as influencing our different stakehold
Outdoor brand Haglöfs sees an updated UK management through the recruitment of Damien McConville as new country manager.
In line with the company’s strategic directions to improve customer focus, build a well-balanced premium distribution and strengthen its brand equity in a global market, Haglöfs has hired Damien McConville as its new country manager in the UK. With focus on retail buying, mer
Outdoor brand Haglöfs is strengthening its German/Austrian organisation with the recruitment of Moritz Kuhn as new Country Manager and Erik Birndt as Senior Sales & Key Account Manager.
In line with Haglöfs recently launched new brand platform and the company’s strategic initiatives to create increased customer focus, greater brand awareness and strengthened brand equity in a global market,
Fall is here and so the rainy season begins. Swedish outdoor brand Haglöfs now offers trekkers on the northern Swedish trail Kungsleden, in the middle of the Swedish wilderness, free Wi-Fi. But there’s a catch – it only works when it rains.
Spitz is back and stronger than ever. The new Spitz takes on the wind. But not just any wind, the Northern wind.
Everyone sweats, and bodies and clothing inevitably start to smell from the effort of leading an active lifestyle. The reason for this is that bacteria, which live naturally on our skin, metabolize our sweat and it is this process that creates a bad odor. For a long time, anti-bacterial - or, in other words, bacteria-killing - technologies were the only solution used to counteract bad odors and in
With the aim to further strengthen its brand equity, increase brand awareness, and reinforce its consumer loyalty, Haglöfs has recruited Christina Rolén as its new Global Marketing Director.
Sustainability is about doing things a little better all of the time. Read about how we work with sustainability, and how far we have reached, in our new sustainability report.
Haglöfs has signed Finnish freeride snowboarder Antti Autti as a new Haglöfs Friend. Antti is one of the world’s best-known snowboarders, famous for setting new standards in men’s halfpipe competitions and originator of the “1080 Revolution”. Today, Antti Autti is also an appreciated snowboard film producer.
