Press release -
HEAD KORE Stories: The Evolution of the KORE Boot
FRONTSIDE OR BACKSIDE, THERE IS NO DOWNSIDE.
Dear partner,
We have a new KORE Story launching on November 21st.
“The KORE Ski Boot story is not as long as the skis one. We launched the boot in 2018, it was already clear that the KORE skis were a great success, so we felt that we had the duty to present a good product to complete the package,” as Alberto Cenedesi, HEAD Ski Boots - Director of Product & Marketing said.
Similar to the Kore skis evolution story, we joined forces internally once again. Bringing together engineers, athletes, and designers, we succeeded in developing a new KORE Boot.
After having the best in the game working, testing, and designing a brand new boot, the new KORE RS 130 was born. The combination of HEAD´s racing performance boot range, excellent power transfer, and responsiveness in the backcountry has been achieved in a friendly package.
“MY FAVOURITE THING ABOUT THESE BOOTS IS THAT THEY ARE REALLY VERSATILE, IN BOUNDS, TOURING, JUMPS, THEY’RE GREAT FOR EVERYTHING.”
Jess Hotter
HEAD Freeski Athlete
Freeride World Tour Champion 2022
Below is all the information for the release of The Evolution of The KORE Boot story, including the links to all the assets. We will be launching the teaser via IG/FB and the YouTube link will be live at 16:00 CET on Nov. 21st.
Key links:
https://youtu.be/VmxBQWOe2Ug
https://bit.ly/KORE_BOOT
Please feel free to share. We appreciate all the support.
Tags:
@jordykidner
@jesshotterski
@blakemarshallskiing
@aaronblunck
@ian_morrison
@abel_moga21
@jamesheim
@jeffthomascreative
@head_freeskiing
#HEADChasingBetter #ToTheKore #KOREBoot
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ABOUT HEAD
HEAD is a leading global provider of premium, high-performance equipment and apparel for athletes and players, at all levels.
We have five divisions: Winter Sports, Racquet Sports, Water Sports, Sportswear and Licensing.
We sell products under the brands:
HEAD (alpine skis, ski bindings, ski boots, snowboard and protection products, tennis, racquetball, paddle, squash and pickleball racquets, tennis balls and tennis footwear, sportswear and swimming products)
PENN (tennis balls and racquetball balls)
TYROLIA (ski bindings)
MARES, SSI and rEvo (diving)
LiveAboard (diving holidays, dive tours)
ZOGGS (goggles, swimwear and equipment)
INDIGO (skis, ski helmets, ski goggles, ski accessories, snowboards and other ski gear)
Since our launch in 1950, we’ve achieved a reputation for cutting-edge design, engineering excellence and a passion for championing all sport, everywhere. World-class performance demands the very best equipment and that’s why, at HEAD, our purpose is to give athletes and players at every level, exactly what they need to win.
