Press release -
HEAD | TYROLIA becomes Official Supplier of the Freeride World Tour
A new three-year partnership will see HEAD and TYROLIA support the Freeride World Tour with premium equipment for staff and a presence at FWT Junior, FWT Qualifier and all Pro events through 2028
- HEAD and TYROLIA sign a three-year agreement with the FWT through the 2028 season.
- The partnership includes all FWT Pro events as well as the first-ever FIS Freeride World Championships in 2026.
- FWT staff will be equipped with HEAD skis and TYROLIA bindings, boots, and poles throughout the duration of the partnership.
VERBIER, Switzerland – September, 2025: The Freeride World Tour by Peak Performance (FWT) is proud to announce a new strategic partnership with HEAD, a global leader in ski equipment innovation and performance. Beginning with the 2026 season, HEAD will become the Official Supplier of the FWT, providing skis, ski boots, and poles for staff at all Pro Tour stops. The partnership also includes TYROLIA, the ski bindings brand of the HEAD group. TYROLIA will supply bindings for the Tour and be featured across all relevant operations and event activations. The agreement spans three seasons, from 2026 through 2028.
A long-term commitment to freeride
HEAD | TYROLIA will play a leading role across all aspects of the Tour’s organization and execution.
In addition to their involvement in the six Pro events held each season, HEAD and TYROLIA will also participate in the historic first edition of the FIS Freeride World Championships, scheduled for 2026 in Andorra. This landmark event marks a new chapter in the evolution of competitive freeride, further strengthening the discipline’s global profile under the governance of the International Ski and Snowboard Federation (FIS).
Performance and precision in the mountains
HEAD brings to the Freeride World Tour its long-standing reputation for cutting-edge technology and high performance. On the other hand, TYROLIA has a long track record of creating reliable and safe bindings.The brand is known for producing skis that are both powerful and versatile – essential qualities for navigating the extreme and unpredictable terrain that defines freeride.
HEAD skis are already trusted by several FWT athletes, including Jenna Keller (SUI), Abel Moga (ESP), Lena Kohler (GER), and Carl Regnér Eriksson (SWE), whose results and riding style exemplify the performance HEAD | TYROLIA equipment is built to deliver. HEAD is also the brand of choice for former top FWT athletes such as Hedvig Wessel (NOR), 2024 FWT Champion, and Jess Hotter (NZL), 2022 FWT Champion.
Through close collaboration with athletes, HEAD | TYROLIA has continually refined its products to meet the demands of elite freeriders.
Supporting freeride at every level
Beyond competition, this partnership reflects HEAD | TYROLIA’s investment in the freeride community. By equipping FWT staff with high-performance skis, boots, poles, and TYROLIA with bindings, HEAD ensures that the operational side of the Tour receives the same technical support as the athletes themselves. Whether during venue inspections, mountain safety coordination, or live event production in remote alpine settings, having the right equipment is essential – and HEAD | TYROLIA is now a key part of that foundation.
FWT and HEAD | TYROLIA share a common commitment to excellence, progression, and respect for the mountains. This partnership represents a convergence of vision and values that will help shape the future of competitive freeride on a global scale.
Quotes
Nicolas Hale-Woods, FWT Founder and CEO, said:
“We are very excited to welcome HEAD as a new partner of the Freeride World Tour. HEAD’s expertise, strong activation power, and the high-level quality of products are major assets to support the development of the FWT and ensure the excellence of the Tour.”
René Harrer, Vice President HEAD Ski & Binding, said:
“On the mountain, trust in your gear is everything, whether you’re competing or running international events on legendary faces. At HEAD | TYROLIA, we’ve been building that trust for decades. From grassroots riders to the pinnacle of freeride, we’re here to support the community. The FWT is the biggest stage in competitive freeriding and the perfect partner for us to work together towards this common goal.“
Topics
ABOUT HEAD
HEAD is a leading global provider of premium, high-performance equipment and apparel for athletes and players, at all levels.
We have five divisions: Winter Sports, Racquet Sports, Water Sports, Sportswear and Licensing.
We sell products under the brands:
HEAD (alpine skis, ski bindings, ski boots, snowboard and protection products, tennis, racquetball, paddle, squash and pickleball racquets, tennis balls and tennis footwear, sportswear and swimming products)
PENN (tennis balls and racquetball balls)
TYROLIA (ski bindings)
MARES, SSI and rEvo (diving)
LiveAboard (diving holidays, dive tours)
ZOGGS (goggles, swimwear and equipment)
INDIGO (skis, ski helmets, ski goggles, ski accessories, snowboards and other ski gear)
AQUALUNG (scuba diving, freediving and snorkeling)
Since our launch in 1950, we’ve achieved a reputation for cutting-edge design, engineering excellence and a passion for championing all sport, everywhere. World-class performance demands the very best equipment and that’s why, at HEAD, our purpose is to give athletes and players at every level, exactly what they need to win.
About the FWT
FWT Management SA is based in Verbier, Switzerland, and has been organizing premier sports events globally in mountain resorts since 1996. The company founded the Xtreme Verbier, an iconic event in freeride skiing and snowboarding and, in 2008, it turned this single competition into a prestigious series of worldwide events, called the Freeride World Tour (FWT). The company has since grown to include multiple competition series that fall under the FWT brand – including FWT Challenger, FWT Qualifier and FWT Junior – with events across all formats taking place in Europe, North America, South America and Oceania. Since December 2022, FWT is part of the International Ski and Snowboard Federation (FIS). Discover more at www.freerideworldtour.com.
