Press release -
Hedin Automotive Switzerland expands its brand portfolio with Dodge and RAM
Hedin Automotive Switzerland expands its brand portfolio by adding Dodge and RAM to its existing lineup. The Swiss headquarters in Zurich-Dielsdorf will serve as the new competence center for the two new brands, with sales nationwide and additional sales and service locations in development.
With six locations and a long-standing history with the BMW, MINI, and BMW Motorrad brands, Hedin Automotive Switzerland is the second-largest BMW dealership in Switzerland. In addition, the company is the exclusive retailer of the new INEOS Grenadier off-roader, which is distributed in eleven European markets, including Switzerland, by Hedin Premium Car. By adding the American automotive brands Dodge and RAM to its portfolio, Hedin Automotive Switzerland is taking another significant step towards expanding its presence in the Swiss market.
The heritage brand Dodge with its models Challenger, Charger, and Durango is familiar to Amcar fans.
- We want to offer new and existing customers of Dodge and RAM an exceptional customer experience by sharing our enthusiasm for these vehicles. Dodge and RAM are an ideal addition to our existing brand portfolio. At our location in Zurich-Dielsdorf, the first vehicles are already available and generating significant customer interest. Moreover, our ability to provide services and spare parts under one roof ensures hassle free maintanence and quick response times for our customers, says Patric Andrae, who oversees the sales of the two newly acquired brands at Hedin Automotive Switzerland.
Dodge and RAM are two American automotive brands that are manufactured by Stellantis. The current product range in Switzerland includes the high-end Charger model, the SUV Durango, the Challenger coupe, and the RAM 1500 pickup.
The vehicles are imported by Klintberg & Way, a subsidiary of the Hedin Mobility Group, of which Hedin Automotive Switzerland is a part. Klintberg & Way Automotive SA is the leading company for Dodge and RAM trucks in Europe, headquartered in Lugano. The introduction and homologation from overseas take place in Bremerhaven.
- Through our direct connection to Klintberg & Way, we can pass on synergies directly to our customers. This includes access to a large inventory of immediately available models in Bremerhaven, allowing us to best serve individual customer wishes regarding equipment or colors, concludes Andrae.
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About Hedin Mobility Group
Hedin Mobility Group is one of Europe's largest mobility providers, with more than 8,000 employees and operations in 13 countries. In 2022, Net sales amounted to SEK 52.7 billion (approx. €4.8 billion) and the Group sold more than 180,000 vehicles.
Our operations consist of three main business areas:
- In Distribution, we are a significant importer/distributor of vehicles, spare parts, tires, rims and wheels as well as accessories on the European market. We are importer and/or distributor for BYD, Dodge and RAM, Ford and Ford F-150, Hongqi, INEOS Grenadier, MG as well as Renault, Dacia and Alpine. Within spare parts we are, among other things, an authorised partner for GM and Mopar in Europe as well as the exclusive global supplier of Saab Original parts.
- In Retail, we represent over 40 brands and provide a comprehensive offer – sales, financing, insurance, and aftermarket services – comprising new and used passenger cars, commercial vehicles, and trucks to both private and corporate customers. Sales take place both online and via a European dealer network comprising some 270 own dealerships with a total of over 550 sales points.
- In Mobility solutions, we address new user needs and sales models in the automotive industry by providing and developing innovative services. Through Carplus, Unifleet, and MABI Mobility, users are offered various flexible mobility solutions.
Hedin Mobility Group's operations also include Hedin IT, which provides the Group with high-end operations, support, and digital development, as well as strategic investments in Pendragon PLC, Lasingoo Sverige, iMove, and Mercedes-Benz Financial Services Slovakia.
Read more on www.hedinmobilitygroup.com
Part of Hedin Group
Hedin Mobility Group is part of the Hedin Group together with Tuve Bygg AB and I.A. Hedin Fastighet AB. Hedin Group is also a partner in Consensus Asset Management and Ripam Invest AB, which owns Marstrands Kurhotell, Kurbadhus and Societetshus.
