Press release -
Hedin Mobility Group is Appointed Distributor and Retailer for the all new INEOS Automotive Grenadier
Gothenburg, April 4, 2022
Hedin Mobility Group is proud to announce the signing of a Letter of Intent with Ineos Automotive as the distributor and retailer of the all new INEOS Grenadier in the following markets; Belgium, Netherlands, Luxembourg, Sweden, Denmark, Norway, Finland, Estonia, Latvia, Lithuania and Switzerland. The letter of intent also includes aftersales.
With this exiting appointment, Hedin Mobility Group strengthens its position in the European market as one of the largest privately owned mobility providers.
"We are absolutely delighted and honoured to have been chosen by the prestigious INEOS Automotive to be their key partner in Europe for the all new INEOS Grenadier off-road vehicle. This is an amazing all-terrain vehicle that has already created a lot of attention and high demand in the markets even before launch. I am convinced that this will be a fantastic journey together and the start of a long term partnership with INEOS Automotive!" - Anders Hedin, owner and CEO Hedin Mobility Group AB (publ).
GO OVER IT, GO THROUGH IT – the INEOS Grenadier have permanent four-wheel drive and is ready to pull its weight whether it is boats, horses or regular trailers. Engines are produced by BMW, transmissions from ZF, axles by Carraro, seats by Recaro, and it is engineered by Magna.
Hedin Mobility Group is now in the process of setting up dedicated sales and service organizations in each of the 11 markets, as well as one central import organization located in Sweden in order to ensure the Grenadier customer journey and to be able to meet the built up market demand. Brand focus is key and the first vehicle deliveries are expected in fourth quarter this year.
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About Hedin Mobility Group
Hedin Mobility Group is one of Europe's largest privately owned car dealers. The Group's portfolio includes over 30 car brands and the company provides full service for both private and corporate customers. The business is represented in more than 140 locations in Sweden, Norway, Belgium, Switzerland and Germany.
The portfolio also includes the general distribution of Ford and MG in Sweden, Dodge and RAM in Europe, wholesale operations of tires and spare parts, the car rental company Mabi Mobility AB, the private leasing company Car to Go Sweden AB, the corporate leasing company Unifleet AB and co-ownership in Pendragon PLC and iMove AS. www.hedinmobilitygroup.com
Hedin Mobility Group is part of the Hedin Group together with Tuve Bygg AB and I.A. Hedin Fastighet AB. Hedin Group is also a partner in Consensus Asset Management and Ripam Invest AB, which owns Marstrands Kurhotell, Kurbadhus and Societetshus. www.hedingroup.com
About INEOS Grenadier
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for a stripped back, utilitarian, hard-working 4x4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4x4 development and manufacturing.
Combining rugged British spirit and design with German engineering rigour, the Grenadier will be a truly uncompromising 4x4 built from the ground up. Engineered to overcome all conditions, it will provide best-in-class off-road capability, durability, and reliability to those who depend on a vehicle as a working tool, wherever they are in the world.
INEOS Automotive is a subsidiary of INEOS Group (www.ineos.com), a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 manufacturing facilities in 29 countries.
To find out more about Grenadier, visit www.ineosgrenadier.com
About Hedin Automotive Norway
Hedin Automotive is a wholly owned subsidiary of Hedin Mobility Group. The Company owns and operates Bavaria, one of the largest dealers of BMW and MINI in the Nordics, Hedin Automotive AG (BMW and MINI in Switzerland), Hedin Performance Cars (Porsche in Norway), GS Car Parts (Norway's largest independent supplier of spare parts and accessories for BMW), Koed and Brakes Norway. Hedin Automotive employs more than 1,050 employees.
