Blog post —
NextGen Sweden Gains Momentum Following First Steering Group Meeting
Earlier this spring, we launched NextGen Sweden with a well-attended kickoff gathering that brought together young professionals from across the industry. It was a great starting point, with strong engagement and a clear sense that there is both interest and need for a platform like this.
Last week, the steering group held its first official meeting, marking the next step in shaping the initiative. The session sparked open and honest discussions around key topics such as entry into the industry, working conditions, and the impact of AI on the future of communications.
We also aligned on an initial direction for how we want to move forward, including focus areas such as visibility for the next generation, mentorship, and insight-driven content.
Planning for our next session is already underway, and there is strong momentum within the group to build something that not only connects young professionals, but also contributes to the development of the industry as a whole.
We are also excited to connect with other international NextGen groups and continue learning from and collaborating across markets.
This is just the beginning, and we are looking forward to what comes next. 😊
Author – Dan Vesterberg is an ICCO NextGen 2025 PR World Cup Gold Winner alongside his teammate Walter Westerlund. He currently leads ICCO NextGen Sweden, helping shape and support the next generation of communications professionals, and also serves as an ICCO NextGen Board Member.
