Members riding with MOWL® at Bay Club Portland.

Press release —

Bay Club Portland transforms studio cycling with MOWL®

Bay Club Portland, a 170,000 sq ft fitness facility that is part of the Bay Club family serving more than 150,000 members, has introduced MOWL® to enhance its studio cycling experience. What began as a member trial quickly gained momentum, with strong feedback from both riders and instructors.

The platform's combination of immersive cycling experiences, performance tracking and intuitive mobile technology has proven particularly popular with members. Riders have embraced having their own personalised view of workouts and performance data alongside the shared studio experience, helping them stay engaged and connected to their progress.

"Initially launched as a member trial, the platform was so well-received that it was quickly rolled out to train our entire cycling team. The transition was incredibly smooth, successfully preserving and elevating the high-quality studio experience our instructors and members expect."
— Kim Blake, Group Fitness Director

One of the biggest successes has been member adoption of the MOWL® mobile app. As Kim puts it:
"Once members experienced the app and the class flow, they fell in love with it. MOWL didn't just replace our old system—it completely modernized our cycling program."

Ready to elevate your group fitness offering?
Email hello@mowl.com to learn how MOWL® can help your members run and ride smarter.

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MOWL® develops intelligent training software that keeps you motivated and moving. Recommended by industry leaders such as CORE Health & Fitness, Matrix, Wattbike, Body Bike, Schwinn, and Keiser, the Danish company is helping drive the digital revolution in group fitness.

MOWL® creates software solutions that meet the needs of club owners, instructors, and members — both in and outside the studio. Its platform offers intuitive workout design, on-demand content, immersive visuals, and interactive group experiences like GAMES and The Journey, a VR-ready adventure that brings every session to life.

MOWL® software is used in fitness clubs, gyms, and private homes all around the world.

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