News -
Kappahl launches back-to-school campaign: “Class of 2025”
Inspired by the nostalgia of school picture day, the campaign captures the colourful chaos, quiet confidence and quirky charm of kids being kids. The collection features updated wardrobe favourites with soft knits, graphic prints, sporty basics and trendy accessories —designed to support style and self-expression for every child.
True to Kappahl’s new brand communication platform you. and yours., the campaign celebrates individuality and self-expression.
“A new school year isn’t just about new schedules – it’s about new stories, new friendships, and new adventures. We hope to inspire our customers and encourage them to embrace all the emotions that come with the start of a new term – from nervous butterflies to the excitement of what lies ahead,” says the team behind the campaign at Kappahl Group.
The campaign highlights children of all ages, with a special focus on younger kids. Visually, it blends vibrant backdrops with a mix of digital and analogue photography to create a warm, nostalgic atmosphere.
Class of 2025 launches online and in stores across all Kappahl markets during week 31.
