Blog post -
Löfbergs Sustainability Report: “Sustainable packaging solutions are good for us and our customers”
Löfbergs has been a pioneer in sustainable packaging solutions for a long time. Through systematic and innovative efforts, the company is developing material and design that reduce the environmental impact, facilitate recycling, and comply with new legal requirements. Madelene Breiling, Head of Development and Compliance, explains why packaging is a key feature in the sustainability transition.
Why is packaging development important to Löfbergs?
“Packaging is a central part of Löfbergs’s sustainability work. We have encouraged the progress of innovative solutions since the 1990’s – driven by our own sustainability goals, the expectations of society, and legislative changes. Our ambition is to make it easy for our customers and consumers to choose sustainable. By developing more resource-efficient and recyclable packaging, we contribute to the circular conversion and meet a growing demand for responsible solutions. It is good for us, our customers, and the whole society.”
What is Löfbergs’s sustainability strategy for packaging?
“Our packaging strategy focuses on three things: to reduce the use of materials, to convert to renewable and recyclable materials, and to design for high-quality recycling. It means for example that we increase the share of renewable materials and convert to mono-materials that facilitate the recycling. In the end, it is about offering sustainable and user-friendly packaging alternatives – without compromising on function or quality.”
How does Löfbergs look at new rules and regulations for packaging?
“To adjust to regulatory changes is certainly an important part. We are currently working on implementing the new EU regulation Packaging and Packaging Waste Regulation (PPWR). We are making sure that our packaging meets or exceeds future regulatory regulations by being a step ahead. It makes it easier for us to contribute to a more circular economy, while offering our customers sustainable solutions.”
