Löfbergs Sustainability Report: ”We are already one step ahead in complying with the EU Deforestation Regulation"

The EU Deforestation Regulation (EUDR) comes into force in December 2025, with the purpose to prevent trade with goods that contribute to deforestation. The regulation requires companies that trade certain raw materials, for example coffee, to confirm that their products are not associated with deforestation. It requires a careful mapping of the supply chain, where companies document and report that they comply with the regulatory requirements – a prerequisite to sell coffee within EU.

”For us this means increased requirements on transparency and information sharing between all actors in the supply chain. We have to be able to trace our coffee back to the farm and make sure that it has not contributed to any deforestation after 2020. We also need to confirm that the production complies with relevant legislation for the environment, social conditions, and human rights”, says Jonny England, Green Coffee Trading and Blending Manager at Löfbergs.

How is Löfbergs working with traceability, and why is it important?

“Traceability has always been an important part of our sustainability work. We started working with this long before EUDR came up, and we believe it is necessary for responsible sourcing. It is crucial for us to know where our coffee comes from, how it has been farmed, and under what conditions it has been produced. We purchase a great share of certified coffee, which gives a fundamental level of traceability. We are also working actively to improve our processes further. Era of We is an important tool here.”

How is Era of We used to handle and automate data?

“The platform facilitates a digitally connected supply chain, where we can collect, store, and share data between all actors. This makes it easier to make sure that we comply with the rules, at the same time as we can create a more transparent and sustainable coffee production.”

What are the effects of the work?

“It leads to increased transparency for the industry, which provides better prerequisites for a more sustainable coffee production. It gives us at Löfbergs a great competitive advantage – we are already a step ahead many other operators when it comes to traceability.”

“The customers can get a whole new level of insight. In the future, they will be able to easily find out where their coffee comes from and how it has been produced. It creates a trust and strengthens our brand.”