Press release -
Löfbergs Appoints Kieran Youngman as New Chief Commercial Officer to Drive International Growth Markets
Swedish-based coffee roaster Löfbergs has appointed Kieran Youngman as its new Chief Commercial Officer (CCO). He will join the company in September and take responsibility for driving commercial growth across Löfbergs’ Business Area West, covering markets such as the UK and Denmark.
With over 20 years of international experience in the FMCG sector, Kieran brings a strong track record of driving brand expansion, market entry, and commercial transformation. He has held senior leadership roles at companies such as Danone, Procter & Gamble, and most recently served as General Manager for the Nordics and Northern Europe at The Livekindly Collective.
“Kieran is a key addition to our growth journey,” says Anders Fredriksson, CEO of Löfbergs. “He brings a rare combination of strategic insight and hands-on leadership experience from both large multinationals and fast-growing companies. His deep understanding of our priority markets and his passion for sustainability make him the right person to lead our international expansion.”
Kieran Youngman shares his enthusiasm for joining Löfbergs:
“For me, Löfbergs represents a unique combination of an iconic coffee brand that I personally enjoy, a company that puts sustainability at the forefront, and a bold ambition to ensure more people around the world can enjoy Löfbergs coffee,” says Kieran. “I look forward to contributing to the company’s international growth and helping further develop its commercial capabilities and culture.”
The appointment of Kieran Youngman is part of Löfbergs’ long-term strategy to strengthen its presence in international markets and continue building a sustainable and value-driven coffee business.
About Löfbergs
Founded in 1906 and still family-owned, Löfbergs is one of the largest coffee roasters in the Nordics. Headquartered in Karlstad, Sweden, the company is known for its strong commitment to sustainability, quality, and innovation. Löfbergs operates under three brands – Löfbergs, Peter Larsen Kaffe, and Kobbs – and its coffee is enjoyed in over ten markets. The company continues to expand its international footprint with a focus on responsible growth.
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The Swedish based coffee group Löfbergs is a Family Business founded in 1906. We are more than 300 coffee lovers operating in ten core markets in Europe, sharing the passion for taste, trends and sustainability. We produce 12 million cups of coffee per day and is one of the world's largest purchasers of organic and Fairtrade-labeled coffee. The group includes the brands Löfbergs, Peter Larsen Kaffe and Kobbs.
