Press release -
Löfbergs Lila's coffee capsules at ICA
Löfbergs Lila's coffee capsules enter the food retailing widely. ICA, City Gross (Bergendahls) and Konsum Värmland will start selling the capsules from Löfbergs Lila. As from the beginning of February, there will be espresso, fine-grind coffee and chocolate capsules from Löfbergs Lila and Cloetta on the shelves.
Löfbergs Lila is first to launch two Fairtrade certified coffee capsules in Sweden as well as chocolate capsules with the taste of Plopp, Center and Cloetta original. The launch of the liquid chocolate is based on a unique cooperation between two strong Swedish brands.
The capsule market is making steady progress, and next year, Löfbergs Lila is estimating to triple its sales of capsules. The capsules from Löfbergs Lila are used in the capsule brewer C3 from Italian Caffitaly.
For more information, please contact:
Björn Norén, Sales Manager for coffee capsules, Löfbergs Lila, +46 (0) 70-248 84 67
Löfbergs Lila is one of the largest family-owned coffee roasters in the Nordic countries. The company has 280 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. Löfbergs Lila was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs Lila also owns the tea brand Kobbs. www.lofbergslila.se