Press release -
More harmony in the family
It is quite the best-seller and is already available as fine-grind coffee. The Harmoni (the Swedish word for harmony) family is now enlarging with two new members: whole beans and freeze-dried instant coffee. All kinds of Harmoni coffee are labelled with both KRAV and Fairtrade. These novelties will be launched in the beginning of May 2013.
- Harmoni is a well-balanced coffee with a fruity aroma. It is produced by 100 % organic and Fairtrade labelled high-grown Arabica coffee, which has been carefully cultivated at cooperatives in South and Central America.
Harmoni is Löfbergs's most sold double certified coffee in the Swedish trade of daily consumer goods. It is also sold in Finland and the Baltic States.
- We continue to take responsibility for both people and the environment; our goal is that all our coffee will be certified by 2016, says Leif Sjöblom.
As fine-grind coffee, Harmoni is sold in packages of 500 grams and as whole beans in 400 grams packages. The freeze-dried instant coffee is available in tins of 100 grams as well as 100 grams zipper bags.
For more information:
Leif Sjöblom, Marketing Manager, Löfbergs, +46 (0) 54-14 01 42
Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries. The company has 280 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs also owns the tea brand Kobbs.