Twice as many capsule machines

It is getting more common to have a capsule machine at home according to new statistics issued by the research company GfK Sweden. A year ago, about 7 % of Swedish households had a capsule machine, today that number is 14 %.*

- The number of capsule machines has doubled each year since 2010, and we see no signs of slowing growth. We recently launched two new models and have great expectations for the Christmas trade, says Kent Pettersson, Sales Director at Löfbergs.

Record growth
When the number of capsule machines increases, it brings the capsule market with it. Since the turn of the year, the total sales have increased with 72 %. Löfbergs stands out with a whopping 167 % growth according to statistics from AC Nielsen.**

- It is great that we are leading the market. It is a receipt that a lot of people appreciate our wide assortment of espresso, fine-grind coffee, hot chocolate and tea. Of course, it is of great importance that our capsules can be bought from all food retailers as well as a large number of white goods retailers and web stores, says Kent Pettersson.

For more information:
Kent Pettersson, Sales Director Retail, Löfbergs, telephone: +46 (0) 54-14 01 43

*GfK Sverige, July 2012 – June 2013.
**AC Nielsen Scantrack week 40, number of capsule packages