Anneli Ellsäter has been appointed the new Group CEO of Löfbergs, the Swedish-based coffee company with operations across Northern Europe. She will take up her position on 1 October, succeeding Anders Fredriksson, who is moving on to a new role within Humble Group. Anneli Ellsäter has more than 20 years of experience in senior positions within international consumer and brand-focused companies.
In 2014, the Löfberg family strengthened its sustainability commitment by establishing a private foundation that benefits sustainable development in coffee producing countries. Ten years later, we can look back on a number of successful projects in South America and Africa.
Löfbergs believe in inclusion and diversity and want to offer their co-workers a workplace, where everyone no matter their gender, age and origin can be themselves, contribute, and develop. A safe, inclusive, and developing culture with a diversity perspective makes the company smarter and more profitable.
Celebrate women's achievement. Raise awareness against bias. Take action for equality. These are three aspects that Kathrine Löfberg, chair of the board at Swedish based coffee group Löfbergs, bears in mind on International Women’s Day – and every other day of the year.
We believe in inclusion and diversity. In the power of an inclusive culture that makes the most of the power of diversity among co-workers. It helps us to see new perspectives and makes us smarter and more profitable. We start with ourselves, but we are also doing what we can to inspire others to make sure that more of us use our voices to contribute to a more inclusive society.
A coffee for everyone. With the new Equality Light Roast, Löfbergs takes a stand for the equal value of all people. Löfbergs donates SEK 1 for every sold package to the Rainbow Fund, which works for a world where everyone is treated the same, no matter who you are or who you love.
