How Toshiba's newsroom is central to driving their global PR strategy
In a recent article for Cross Marketing, Takafumi Arai, the Digital Communications and SMART Community Chief Specialist for Toshiba gave insights into their global PR strategy.
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Challenging the Gender Gap in PR
As it's International Women's Day I wanted to ask one of my female PR role models, Sara Robinson the Managing Director of Cake Communications, about her experience as a women in the PR industry, her thoughts on why this gender gap exists and her advice for women looking to start their own agency.
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How Eurofound uses Mynewsdesk to better understand their audience
We recently had a little chat with Mans Martensson, the Media Manager of Eurofound, to hear why he's excited to begin using Mynewsdesk.
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6 must read PR books in celebration of World Book Day
In the spirit of World Book Day we thought we'd share with you some of the PR books we recently added to our library...
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Top of the PR pops: February highlights
Our monthly highlights from the world of PR, social media and digital comms.
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The #PRanalytics conference: learning how to measure the impact of your PR
PR Moment and Ketchum UK partnered to host a half day conference dedicated to PR analytics and measurement. Scroll down on our Storify to read our key take-away...
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Analytics on Mynewsdesk just got better
Fuelled by a desire to give our customers first-rate insights and intelligence into how successful their PR activities are, Mynewsdesk’s team of designers and developers have worked tirelessly to deliver statistics that are more accurate and effectively presented.
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The Valentine's edition: our favourite love themed PR campaigns
As it's Valentine's Day this week I thought we'd take a look at the best PR campaigns from the last year which have centred around the theme of love, and not always in the romantic sense…
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Highlights from the Social PR Strategies Summit
Last week the Social PR Strategies Summit brought together leading experts in the PR and media industry to discuss how the social media can be fully integrated into your communications strategy, measure its effectiveness and better your engagement with key stakeholders and the media.
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10 steps for building the perfect brand newsroom
Don’t let Felix Baumgartner distract you. Granted that’s not an easy task given Baumgartner’s high-octane, thrill-seeking of choice is to travel to the edge of space in a balloon-powered capsule before jumping out of it.
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Top of the PR pops: January highlights
It’s a truth universally acknowledged that January is by far the worst month of the year. Thankfully it has flown by in a flash and there have been plenty of things happening in the world of PR, social media and digital comms to keep us entertained…
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Thinking beyond the press release: a mission statement for brands
Is the era of the press release finally over, as so many have been claiming for years? What does that mean when communicating on behalf of your organisation?
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