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  • 7 SEO wins from the brand newsroom approach

    “Search engine optimisation” (SEO) is much less about mastering keywords and SEO tricks to boost your ranking. Instead you must focus on creating high quality, engaging content that your target audiences will be interested in and want to share. In other words, adopt the brand newsroom approach...

  • Top of the PR pops: March highlights

    March has flown by in a flash and it's been packed full of interesting campaigns to keep the PR industry talking and entertained. For our monthly round up I'm keeping it short and sweet but I'd love to hear about your favourite recent campaigns, research pieces you've found most interesting or crises that have made you cringe, so please tweet us or leave a wee comment below

  • Challenging the Gender Gap in PR

    As it's International Women's Day I wanted to ask one of my female PR role models, Sara Robinson the Managing Director of Cake Communications, about her experience as a women in the PR industry, her thoughts on why this gender gap exists and her advice for women looking to start their own agency.

  • Analytics on Mynewsdesk just got better

    Fuelled by a desire to give our customers first-rate insights and intelligence into how successful their PR activities are, Mynewsdesk’s team of designers and developers have worked tirelessly to deliver statistics that are more accurate and effectively presented.

  • Highlights from the Social PR Strategies Summit

    Last week the Social PR Strategies Summit brought together leading experts in the PR and media industry to discuss how the social media can be fully integrated into your communications strategy, measure its effectiveness and better your engagement with key stakeholders and the media.

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