Today marks the kick off of the EU Summit on Innovation for Active and Healthy Ageing, a discussion on how demographic change can offer new opportunities for innovation and growth - 'the Silver opportunity'.
Most organisations are transitioning to the brand newsroom approach. What sets apart those who are succeeding from those who are not is investment in technology. A robust content management system, with blogging capability and social-media integration eliminates some of the tedious publishing tasks and enables you to create streamlined processes.
It’s top of the PR pops time again! Here are the campaigns, stunts and happenings from the world of PR, social and digital that have got us talking during the month of February...
We’ve been talking about democratised digital communication and how social media has opened up great opportunities for modern communicators. It is not only journalists and other traditional opinion shapers who have the power to influence.
Recently Unilever CEO Paul Polman was voted number one in PRWeek’s 2015 Powerbook, the UK PR industries bible of those that matter in the world of communications.
If I had received a pound for every time I had heard, discussed or read the terms content marketing, inbound or growth hacking over the last 18 months I would be a very rich man.
With the recent publicity stunt by Paddypower in backing David Ginola’s failed bid for the FIFA presidency with campaign #teamginola, we at Mynewsdesk thought to share some of the PR punts that organisations in one of the UK’s largest industries have taken in the past.
The explosion of social media has democratized communications. It has levelled the playing field affording almost everyone the opportunity to become an influencer.
2015 is officially in full flow. Here are the PR campaigns that tickled us in January!
Let me set the scene. It is Monday morning at the office, second week on the job. Request from the team to write some blogs on things happening in communications and PR. So, I raised my hand to write about crisis communications and a difference between a proactive US approach versus a proactive UK approach
Sometimes old tricks are the most useful ones, that's why they're classics. Here are our top 4 tips based on what we have learned from our most read blog posts from 2014. Maybe you'll find some content ideas for your communication and marketing activities. Let's make 2015 newsworthy!
When it comes to sharing news, views and information about your restaurant, hotel or hospitality business or drumming up publicity, a good story is only half the battle. The other half is getting it out there. Building up and engaging with contacts across a wide range of platforms, ensuring synergy across different mediums, message consistency.
