Meerkat (noun): a small southern African mongoose. Or in the marketing world – a live-streaming app that’s causing a bit of a stir. Unless you’ve been living under a rock this March then you’ve probably heard “Meerkat” being bandied around, but, like me, you might not be 100% sure what it is. So without further ado, here’s the lowdown on what you need to know about Meerkat…
While it isn’t the biggest day in the commercial calendar, Mother’s Day still presents marketers with an opportunity to both promote their brand and make money. We take a look at how two well-known names have been using March 15th 2015 to raise awareness about their offering...
After its usual two-year break, Comic Relief’s Red Nose Day will be back on our screens for another three-hour marathon of performances, stories and entertainments*. We take a look at how some of the UK’s biggest brands will be supporting the charity in 2015…
We are excited to re-launch our customer success blog to help all our customers learn how best to utilise and capitalise the amazing space that is their newsrooms. We will be going over content ideas, sharing strategies, SEO tricks and tips, support tools, and many other useful and mind blowing ideas.
Today marks the kick off of the EU Summit on Innovation for Active and Healthy Ageing, a discussion on how demographic change can offer new opportunities for innovation and growth - 'the Silver opportunity'.
Most organisations are transitioning to the brand newsroom approach. What sets apart those who are succeeding from those who are not is investment in technology. A robust content management system, with blogging capability and social-media integration eliminates some of the tedious publishing tasks and enables you to create streamlined processes.
It’s top of the PR pops time again! Here are the campaigns, stunts and happenings from the world of PR, social and digital that have got us talking during the month of February...
We’ve been talking about democratised digital communication and how social media has opened up great opportunities for modern communicators. It is not only journalists and other traditional opinion shapers who have the power to influence.
Recently Unilever CEO Paul Polman was voted number one in PRWeek’s 2015 Powerbook, the UK PR industries bible of those that matter in the world of communications.
If I had received a pound for every time I had heard, discussed or read the terms content marketing, inbound or growth hacking over the last 18 months I would be a very rich man.
With the recent publicity stunt by Paddypower in backing David Ginola’s failed bid for the FIFA presidency with campaign #teamginola, we at Mynewsdesk thought to share some of the PR punts that organisations in one of the UK’s largest industries have taken in the past.
The explosion of social media has democratized communications. It has levelled the playing field affording almost everyone the opportunity to become an influencer.
