PR Manager Lizzie D'Angelo discusses how their Chocolate Tea Party has managed to attract industry influencers such as chocolatier Paul Young, and other chocolatey-celebs, to join the movement - and explains how their newsroom has helped them in fundraising and finding new audiences.
Robert Rose – author, chief strategy officer and thought-leader – will be joining us on the 18th June for this year’s FutureComms. We asked Robert a few questions to give us a taster of what’s to come…
With the UK’s main political parties rolling out their manifestos last week, we take a look at the potentially damaging slip-ups their leaders (of past and present) have made and the lessons us PR people can learn from those…
We caught up with, Stephen Waddington - Chief Engagement Officer at Ketchum - to get his thoughts on the state and future of PR and comms, ahead of our FutureComms15 event on 18th June.
Looking at prime examples of positive engagements, controversies and turn-arounds, Alex delves into the pros and cons of sports on social media…
CALM has received enormous exposure this week both through the promotion of their Panorama appearance and following the announcement of new partnerships with Professor Green, Topman and Lynx.
Each with their own unique history, offering, results and reputation, universities are brands in their own right. The sooner their PR people and marketers start realising that, the better for them.
Claire Dodds, Marketing Communications Manager at Neopost Ltd, tells how Mynewsdesk has helped her to reach the right audiences, encourage web visits and raise Neopost's brand awareness.
Aah April Fools’ – the one day of the year where you can trust absolutely no one, not even the most reliable of sources (in fact they’re the worst!) We take a quick look at the April Fools’ campaigns of 2015...
With 1st April fast approaching, we take a look back at some of the wittiest, cleverest and most obvious April Fools’ marketing campaigns from recent years.
Pinch and a punch it’s the first of the month (tomorrow!) which means we’ve got another juicy PR Top Of The Pops for you!
A brand advocate can be invaluable and they can be anyone. With advocates, the age-old phrase “quality over quantity” rings true; it is not necessarily about the size of your fan-base but instead the quality of those people. Who are they? What do they represent? And what could they do for you? We reveal exactly why we love brand advocates…
