Newsrooms In Numbers | July 2015
Each month we’ll be taking a look at the key stats and lessons learnt from the best performing newsrooms, starting with July…
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Top of the PR Pops: August
Hello folks, it’s inspiration (work-related procrastination) time! Our pick of the jolliest summer campaigns launched this month. It's a scorching start with Doritos' #12HourHoliday dare, check out Cantona challenging the channel and cool off with an ice bucket challenge update. Finally, though we’re still mourning the end of summer, it’s the first of the inevitably ‘too soon’ Christmas ads.
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Moray Council Gets Coverage Within Minutes Of Using Mynewsdesk Newsroom
Moray Council launched an interactive “virtual” newsroom as part of its website redesign and the new approach helped them generate online coverage within minutes of publishing. Here's how it panned out....
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How Mynewsdesk Transformed Telia's Workflow
David Engstrøm, PR Manager at Telia, explains how Mynewsdesk helped the organisation ease and improve their workflow.
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Bootcamp Session #3: Supercharge your SEO!
So far we’ve held two bootcamp sessions, “Back to Basics”, and Setting KPIs”, both of which have received really good feedback! So thank you for being a part of this series and making the time to listen to us harp on about newsroom best practise, and test out our cheese jokes on you.
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Simplifying SEO | Advice From The Newsroom Experts
The product department's best practice dos and don'ts for SEO optimising your newsroom and material.
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#Ashes2015: How Brands ‘Urn’ Exposure
Before you could even say “howzat”, England regained the ashes. And what a rapid and pulsating series it's been. Here we take a look at how brands and organisations have leveraged the Ashes hype and put their own “spin” on the action...
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Football & Social United: What Can Marketers Learn From The Beautiful Game?
You only need to look at the trending topics on any weekend to know that football is a big deal on social media, and it's only going to get bigger. But sometimes, social media can be a team's fiercest rival. With the start of the new season just a matter of hours away (hurrah!), we're sharing a few of our favourite moments where our two passions - football and online comms - were united...
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Bootcamp #2: Setting KPIs
Following on from our first bootcamp session, Back to Basics, our second session aims to help you better understand the newsroom analytics and identify the metrics which are of most importance to you and your business.
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Three Lessons For PR From The Launch of Google News Lab
Media giant Google recently launched News Lab, a global learning platform and a group of experts on hand to help train and educate journalists on Google tools and data. So where does this leave PR?
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Top Of The PR Pops: July
From paws to people and #hashtags to controversies, it’s all been kicking-off this month in the world of PR, comms and online marketing. And we love it when that happens because, well, not only does it give us a tonne of stuff to talk about but it also gives us some pretty tasty food for thought… So without further ado, here’s our pick of campaigns from July 2015…
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How To Build Your #BrandNewsroom
A brand newsroom goes by a number of aliases; media centre, press room, the list goes on, but essentially they all have the same purpose: to provide a hub of content and information and make getting coverage easier. So, if you’ve got one of the aforementioned sections on your site, here are a handful of tips to build it up, buttercup (#sorrynotsorry).
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