Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]
Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.
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Purpose Driven Storytelling, Collaborations & PR Innovation: Co-op’s Road To Cannes Success
With International Andy Awards and Eurobest trophies already in the bag, Co-op continued their winning streak at this year’s Cannes Lions Festival, picking up the PR Grand Prix for their campaign “The Organic Effect”. But that wasn’t without creative collaborations, innovation and a clear story to tell.
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Mynewsdesk’s #100Million Challenge Puts Hövding On The Global Map
Mynewsdesk launched their #100Million Reach Challenge, setting themselves the task of reaching 100 million people with a campaign for one of their customers. The story reached 100 million people and over 2,200 “beeps” to the mayor have been registered. And now, Hövding is planning to roll-out the initiative on a global scale.
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PR is About Telling a Good Story Well [FutureComms16 Highlights]
The overarching theme, which seemed to resonate, was that communication is all about telling a good story well. All of us in the profession are simply storytellers, or should strive to be – that is one timeless factor. Let me explain...
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Managing Your Brand Newsroom Like A Pro
As we're in the process of helping our customer and the winner of the #100Million campaign, Hövding, manage their newsroom, we thought we'd give you a little insight into our thought processes behind each step...
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#FC16 | Paul Sutton On Lost Wedding Rings & The Unpredictable Future Of Comms
Paul Sutton, an independent Social & Digital Media Consultant and Head of Social at Popcorn PR, gives us a glimpse into what to expect from his talk at FutureComms16 on 15th June...
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Mynewsdesk proudly presents... The new Image Handler
A picture is worth a thousand words. Here at Mynewsdesk we often encourage you, our customers, to make your stories come alive by using a lot of images. To further help you stay on top of your game, Mynewsdesk has now made it even easier for you to handle them. For the creation of those captivating stories, a faster, and more fluent Image Handling is now a reality!
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Mynewsdesk & Hövding Use Digital Button To Send Cycling Hazards To The Mayor Of London
With their unique airbags for urban cyclists, the Swedish company Hövding has revolutionised the cycling world. Now, the company wants to help turn London into a cycle-friendly city. By using a digital button, cyclists will be giving a beep to show the Mayor of London that the city’s dangerous streets are in great need of improvement.
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#FC16 | Travelzoo's Louise Hodges On Audience Engagements
Travelzoo's European Head of Comms, Louise Hodges talks to us ahead of FutureComms16. Here's what she had to say about her talk and the state of PR and comms...
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#FC16 | Sharon Flaherty On The Misunderstandings Of Influencers In Comms
At FutureComms16 on 15th June, Sharon Flaherty, the Founder of BrandContent and former Head of PR and Social at MoneySuperMarket.com will be lifting the lid on how vloggers and bloggers want to work with brands.
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#FC16 | Marina Ferrer On Shaping Identities, Storytelling & The Future Of Comms
Marina Ferrer, a PR student at the University of Leeds who's currently interning at Apple, will be sitting on our FutureComms16 panel - #YoungPR | The Traditional vs The Reality of PR. The aim of the panel is to explore what is being taught at university vs the reality of the PR industry and whether, indeed, if PR is a skill which can be taught. Marina shares her views on what PR means to her.
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#100Million Reach Challenge in London: Behind The Scenes
The 100 Million Reach Challenge is now up and running (or cycling, rather!), with PR agency Edelman Deportivo in London last week to begin filming footage for Hövding’s challenge. James Bull and Kate Parker of Mynewsdesk UK went down to meet the crew in Shoreditch and see behind the scenes!
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