With a New Year on the horizon, what better time to take stock of what's been great in the world of PR and Marketing, this year? For this, I asked the Mynewsdesk team for the campaigns that stood out the most to them and why. Here's their best of the bunch...
Over 85% of PR professionals expect the focus on technology and digital PR to increase significantly in their organisations over the next five years, according to a global survey conducted by Mynewsdesk in cooperation with Berghs School of Communication.
Digital PR Bootcamp is a whole day of PR and comms inspiration, tools, tactics and workshops to ensure you’re getting the most out of your communications and PR efforts.
Due to the proliferation of channels consumers can access to read or watch content, individuals no longer rely on mass media to learn new information or seek out entertainment. Today, anyone can create, publish and distribute stories and build an audience over time; such people can be bloggers, freelance writers, topic experts or passionate hobbyists.
If you work in PR or communications, we don’t have to tell you your methods of reaching stakeholders and customers has changed dramatically over the last decade. Where once you focused on pitching the media for attention, today you can reach influencers and consumers directly by publishing content—for example, blogs, videos or eBooks—and by engaging through social media.
We live in a noisy world. With so many sources of information, education, entertainment, and news, it’s becoming harder for PR professionals to deliver their messages to key stakeholders, and build meaningful, lasting relationships. It’s a bit like shouting in a storm. But noisiness and channel proliferation isn’t the only challenge.
Mynewsdesk has just launched the Digital PR Academy, a free online certification course, available to everyone. With on-demand videos and practical study guides, communicators can now easily understand the world of digital PR and become quickly acquainted with new emerging trends and tools.
Mynewsdesk and Hövding’s 2016 campaign “Give A Beep” were three time winners at The Drum - Marketing Can Change the World Awards, picking-up the prizes for Innovation of The Year, Best Use of Technology and the Chairman’s Award.
Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a story to tell but here are the things you need to keep in mind when creating yours...
On September the 29th Mynewsdesk alongside The Stroke Association hosted a breakfast with PR professionals in the Charity industry. One of our longtime clients, Anil Ranchod, spoke about the challenges that his team at Stroke Association face when it comes to communications as well as the impact Mynewsdesk has had on their processes.
Mynewsdesk has teamed-up with Berghs School of Communication for PR Challenges - a project which aims to focus on exploring and improving communications and skills within the PR industry.
Like all communicators, your management team wants to see results. They'll expect you to increase the brand's share of voice, visibility in the marketplace, and demonstrate your contribution to increased sales.
