News archive

5 June 2017 11:22

How To Measure Your PR [Free eBook]

Without measuring your PR, it's impossible to assess the impact and success of your efforts and optimise accordingly.

30 May 2017 08:30

[Video] How UKBJJA Uses Mynewsdesk To Create Content, Reach Media & Gain Coverage

Kat Hill, CEO of UKBJJA, explains how her team uses Mynewsdesk's digital PR and comms solution to create content, reach the media and gain coverage.

26 May 2017 14:55

Mynewsdesk Update: Do More With Your Contacts

​You might have noticed we've changed the tab "Network" to "Contacts". But that's not all that's new...

25 May 2017 10:05

[Video] How London Midland Use Mynewsdesk For Their Digital PR & Comms

Francis Thomas, Head of Corporate Affairs at London Midland, shares his experiences of using Mynewsdesk's PR and communications solution to prevent potential crises, communicate with customers effectively and analyse their content's performance - from any device!

18 May 2017 11:38

How to use Mynewsdesk to Identify and Engage Your Audience

​Whilst a well-written press release or creative piece of content is key for coverage and shareability, if it’s irrelevant to the recipient then, essentially, it’s futile.

2 May 2017 14:50

How To Create and Publish Impactful Stories

Today, getting attention for your brand involves more than sending out a dry press release. You need to create an engaging story to capture the attention of social media users and influencers. Let's take a look at the key steps involved in choosing a good story, creating an impactful narrative around it, and publishing in a way that ensures it receives as much attention as it truly deserves.

28 April 2017 08:30

How To Create And Publish Stories With Mynewsdesk

All too often we hear communicators complain that they “don’t have anything to write about.” They don’t have a story to tell. But that’s a myth we want to debunk right here, right now. Why? Every brand has a higher purpose. Every brand has a story to tell.

27 April 2017 10:25

Mynewsdesk Wins Webby Award For Give A Beep Campaign

Mynewsdesk and Hövding’s 2016 campaign “Give A Beep” won Best in Best Social Community Building and Engagement 2017 at The Webby Awards. Mynewsdesk - the digital communications and PR solution providers - challenged a customer to reach 100 million people through effective storytelling. After hundreds of applications, Hövding was the chosen customer for the campaign.

11 April 2017 10:53

5 Ways To Use Mynewsdesk For Media Monitoring

Whether it be a) evaluating success, b) attending to a crisis over a misjudged campaign or c) trying to get closer to your target demographic and what they really think, media monitoring is becoming essential in today's digital world. But remember, effective communication starts with listening.

6 April 2017 11:27

​Why Media Monitoring is Important for Your Business

If you’re serious about your business’ long-term success, understanding what’s going on in your industry is a fundamental first step. Media monitoring can help you keep up to date with the latest industry trends - and it needn’t take too much of your time or resources. Here are some reasons why you need to monitor the media for industry news:

29 March 2017 10:50

How To Use Monitoring - Free eBook

Media monitoring is an essential part of every PR and communicator's roles. Why? Because, without knowing what's being said about you and your competitors or how your campaigns are performing, how are you supposed to succeed? Effective communication starts with listening.

24 March 2017 11:18

4 Ways to Create a PR A-Team

​Are you looking to recruit new talent? Or develop the skill-set of your existing team? Whatever the case, creating or keeping a winning team is fundamental if you want to fulfil or even exceed your business objectives.