The corporate April Fool - great brand building or a waste of resources?
Ok, ok, this post is partly an excuse to revisit a few choice tricks, but we also want to at least raise the question. Is all this fun a good use of time and money? We digital folk are always extolling the virtue of brands showing a bit of personality online, of sharing more than just dry press releases with consumers. But in the current economic climate, is it right to appear to have too much t