How to Earn Millions in Media Reach
Like all communicators, your management team wants to see results. They'll expect you to increase the brand's share of voice, visibility in the marketplace, and demonstrate your contribution to increased sales.
Topics: Pr-communication
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Digital Bicycle Bell Wins Prestigious Award At Advertising Week
Mynewsdesk and Hovding’s 2016 campaign “Give A Beep” has won the D&AD Impact Award for Creativity That Contributes To A Better World. Mynewsdesk - the digital PR platform providers - challenged a customer to reach 100 million people through effective storytelling. Hovding was the chosen customer for the campaign.
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Stroke Association's Anil Ranchod On Charity's PR Challenges
Ahead of our breakfast seminar, Confronting Charity's PR Challenges, we caught-up with Anil Ranchod, Stroke Association's Deputy Director of PR & Comms. Here's what Anil had to say about the state of charity PR and the challenges he and his team face...
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How Mynewsdesk Increased Hövding's Newsroom Traffic by 279%
A well-developed editorial calendar, purpose over profit approach and an optimised newsroom - the key ingredients to Hövding’s campaign success.
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Excitement & Curiosity: The Key Ingredients For Engaging Introductions
Engagement doesn’t come by itself – you have to create it. Here's how...
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Agency Helps Client Go Global With Mynewsdesk
Annette Spanggaard, of By Spanggaard Agency has worked with her clients and Mynewsdesk for a number of years now, so when her client, furniture company Montana, were looking to increase their global presence, Annette recommended Mynewsdesk.
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Mynewsdesk Invites You Digital PR Bootcamp LIVE | 3rd November
Mynewsdesk invites you to Digital PR Bootcamp Live - a whole day of PR and comms inspiration, tools, tactics and workshops to ensure you’re getting the most out of your communications and PR efforts! 3rd November at Rocket, London.
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Mynewsdesk Appoints Louise Barnekow as Chief Product Officer
Louise Barnekow, Schibsted's Head of Data & Product Development, will be joining Mynewsdesk in October 2016 as Chief Product Officer.
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7 Step Guide To Evergreen Content
As content creators, we’re all guilty of churning out more blogs, press releases and news stories for the sake of it, or because we want more “reach”, more views, more coverage. But as the volume of online content increases, it’s only going to get harder to attract an audience.
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How V.Group Is Using Mynewsdesk To Create Dialogue With Shipping Industry Stakeholders
Yvonne Harley, recently joined V.Group as their Head of Comms and the first thing she did was source a newsroom solution – somewhere that would allow her the ability to not only distribute press releases and manage contacts but also engage stakeholders and audiences in V.Group’s rich content offering
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Content For Customers: 4 Keys To Retention
Blog posts, news stories, press releases, images, videos, livestreams. It’s all content. But have you ever put down your pen (metaphorically speaking) to consider why you’re creating so much of it?
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The Digital Rebirth Of Pokémon & What It’s Taught Marketers
How is it that a concept that once appealed to a target audience of kids has now skyrocketed to such popularity amongst grown adults in just a matter of weeks, 20 years after its first launch? My hunch is that it boils down to a bit of nostalgia and a bit of ingenious marketing principles. Here’s what Pokémon Go has taught us marketers to remember...
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Reaching New Audiences, Releasing New Features & Relishing In Newfound Knowledge: Mynewsdesk in 2016 (so far…)
Before you put your “out of office” on and bid a smug farewell to your colleagues for a week or two, now is a great time to reflect on the trends, highlights and events of 2016 so far...
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Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]
Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.
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Purpose Driven Storytelling, Collaborations & PR Innovation: Co-op’s Road To Cannes Success
With International Andy Awards and Eurobest trophies already in the bag, Co-op continued their winning streak at this year’s Cannes Lions Festival, picking up the PR Grand Prix for their campaign “The Organic Effect”. But that wasn’t without creative collaborations, innovation and a clear story to tell.
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Mynewsdesk’s #100Million Challenge Puts Hövding On The Global Map
Mynewsdesk launched their #100Million Reach Challenge, setting themselves the task of reaching 100 million people with a campaign for one of their customers. The story reached 100 million people and over 2,200 “beeps” to the mayor have been registered. And now, Hövding is planning to roll-out the initiative on a global scale.
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PR is About Telling a Good Story Well [FutureComms16 Highlights]
The overarching theme, which seemed to resonate, was that communication is all about telling a good story well. All of us in the profession are simply storytellers, or should strive to be – that is one timeless factor. Let me explain...
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Managing Your Brand Newsroom Like A Pro
As we're in the process of helping our customer and the winner of the #100Million campaign, Hövding, manage their newsroom, we thought we'd give you a little insight into our thought processes behind each step...
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#FC16 | Paul Sutton On Lost Wedding Rings & The Unpredictable Future Of Comms
Paul Sutton, an independent Social & Digital Media Consultant and Head of Social at Popcorn PR, gives us a glimpse into what to expect from his talk at FutureComms16 on 15th June...
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Mynewsdesk proudly presents... The new Image Handler
A picture is worth a thousand words. Here at Mynewsdesk we often encourage you, our customers, to make your stories come alive by using a lot of images. To further help you stay on top of your game, Mynewsdesk has now made it even easier for you to handle them. For the creation of those captivating stories, a faster, and more fluent Image Handling is now a reality!
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