World PR Forum, the world’s number one international PR and communications conference, is now happening in Oslo, Norway. Global Alliance is in charge of running the event and chooses a local host county each year. For this year’s occasion, Norway and the communications association Kommunikasjonsforeningen will welcome delegates from more than 30 countries.
Most organizations today should be GDPR compliant already. And hopefully, most organizations will avoid the fines and embrace the opportunities that GDPR will bring to the PR industry. However, only time will reveal the actual impact these regulations will have on businesses.
“So we know that across the industry, definite answers are quite rare. Answers directly related to how do we interpret GDPR and what we need to do to be compliant are hard to find,” Daniel Jonsson, head of data analysis and project manager of the GDPR compliance project at Mynewsdesk.
May 25th is just around the corner. Although there’s a lot of content about GDPR out there, few of them address the implications of what GDPR means to the PR and communications industry.
Only one out of five journalists are open to working for brands, according to a report that Mynewsdesk releases today. It’s the fourth report from the annual journalist survey, and it explores journalists views on brand journalism and what companies need to do to attract new talent.
PR SaaS company Mynewsdesk and Ragan Communications partner to make digital PR and communications easy for brand communicators across the U.S. The partnership is announced by Mark Ragan, Ragan Communications CEO, at the Social Media Conference in Orlando later today.
Journalists worry about the consolidation of power in giant social media companies - a concern that has become more apparent during the last couple of years, Mynewsdesk’s latest report reveals. Of the journalists surveyed, 71% believe Facebook has too much power as a source of information, and 61% cited they think Google/YouTube has too much power.
Mynewsdesk can confirm a strong year in 2017. According CEO Mattias Malmström, the success is due to continued international growth - and Mynewsdesk currently have users in over 100 countries.
Today, Mynewsdesk is releasing the second part of this year’s journalist survey - “A Case of Overconfidence”. And the message is clear - journalists are far from satisfied with the quality of the content they receive from PR professionals.
It’s that time again - ‘New Year, New You’. We all wake up on January 1st with a determination to be ‘better’; we set ourselves resolutions to improve fitness, eat healthier and generally get on top of things. But sometimes these promises are tough to stick to. And that can be the same in an industry like PR and Communications. This is why it’s important to set yourself SMART goals:
With the New Year now in full swing, we asked a handful of experts to share their PR predictions for 2018. Common themes that emerged included automation, artificial intelligence and the lethal combination of art and science. Here's what Ali Maynard, Stephen Waddington, Jonathan Bean and Laura Richards had to say:
Brand content is vital to building a relationship with customers, but a lot of brand content fails to engage audiences. Journalists and PR professionals recognize that brand content is often too self-serving, but don’t always know how to solve the problem. The recent Mynewsdesk report provides insight into the reasons why brand content does not succeed in forming connections with customers.
A recent survey revealed that half of the journalists worry that the news media is no longer trusted to provide reliable information. With Facebook and Google making it easier than ever for publishers of fake news to draw readers to their stories, is it reasonable to blame these internet giants for destroying trust in the modern news industry?
A public relations contact can be a journalist's greatest asset -- or an unhelpful voice that's quickly silenced. The difference is not in the goals you set - after all, you need journalists, and they need you - but in how you execute said goals. Keep reading for four things that journalists wish every public relations professional knew.
The state of journalism and the public relations industry is changing rapidly in the 21st century. From citizen bloggers to the 24-hour news cycle, many trends are changing the way people consume and interact with news media.
50% of journalists are concerned that the news media is no longer trusted as a reliable source of information, Mynewsdesk’s latest report reveals. Over 3,000 journalists and PR professionals participated in the global survey to share their views on the media industry in 2017 and its future.
Game of Thrones returned to our screens, earlier this week, for a seventh season of blood, dragons and dramas. Well, apparently - I’ve never actually watched the show - but with endless excitable chatter in the office and some big-budget marketing stunts ahead of the new episodes, it’s been almost impossible to avoid.
Last week, Mynewsdesk was invited to present at Content Masterclass to share our years of content wisdom with a room packed full of marketers, communicators and PR pros. Here are my 7 key takeouts from the afternoon which might help you when trying to navigate the quandary that is content marketing.
Give A Beep - Mynewsdesk’s 2016 campaign - won Bronze at Cannes Lions, last night. The Mynewsdesk campaign, in partnership with Edelman Deportivo and Hövding, was awarded Bronze for Best Mobile Campaign. The Best Mobile Campaign category rewards mobile campaigns which use geo-targeting in an innovative way to engage audiences.
Mynewsdesk and Edelman Deportivo have received further global recognition for their 2016 campaign, Give A Beep, with four nominations at Cannes Lions. The campaign is nominated in four categories; Best PR Campaign, Best Digital Craft and two in the Best Mobile Campaign category.
