The exhibition explores materiality, craftsmanship, and AI, the driving forces behind the ASUS design philosophy and newest innovations, including the latest Zenbook lineup
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A bespoke installation by Studio INI explores materiality and movement, creating an interactive sensory experience that uses AI to generate representations of visitor interactions
The exhibition explores ASUS
The exhibition will explore materiality, craftsmanship, and AI, the driving forces behind the ASUS design philosophy and latest innovations, including the latest Zenbook lineup
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The exhibition explores ASUS Design Thinking, showcasing how innovation and craftsmanship create devices that let users truly experience design they can feel
Debut of four exclusive Zenbook Ceraluminum™ Li
ASUS launches ROG Flow Z13 in the Nordics and adding a high-end configuration including 128 GB LPDDR5X-8000 for the most demanding professional users. ROG Flow Z13 is a 13.4'' laptop and tablet, housing all-new AMD Ryzen AI Max+ 395 with Radeon 8060S
ROG Flow Z13 (GZ302) is the successor to the groundbreaking ROG Flow Z13 (GZ301) introduced in 2023. ROG Flow Z13 is an extremely versatile co
Premium phone with amazing AI features takes style to the next level
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· Modern elegance: Designed with Zen-inspired aesthetic brilliance; silky matte glass body with rounded corners; IP68 dust and water resistant
· Pro-grade camera: Tri-camera system with flagship-grade sensors and amazing AI capabilities; 6-Axis Hybrid Gimbal Stabilizer 4.0 for rock-steady capture
· AI D
Minimalist sub-1kg ultraportable Copilot+ PC in Ceraluminum features multi-working-day battery life and powerful Snapdragon X Series AI-enabled processor
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Unload: Sub-1kg minimalist tone-on-tone all-Ceraluminum™ chassis in nature-inspired colors is tough and tactile for the ultimate on-the-go experience
Unplugged: Energy-efficient Snapdragon®X Series AI-enabled processor can de
Fully-maxed-out ROG Strix SCAR and Strix G gaming laptop lineup redefines the genre with cutting-edge performance and brand-new chassis designs
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Ultimate gaming performance: Brand new silicon from Intel®, AMD, and NVIDIA® drive the Strix lineup to new levels of performance
Top-tier thermal system: End-to-end vapor chambers, sandwiched heatsink designs, and Tri-Fan Tec
Premium gaming tablet combines powerful performance with brilliant ROG Nebula display in a 13" ultra-compact size
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Power efficiency reimagined: A brand new chiplet processor with RDNA 3.5 GPU cores drives performance and efficiency to new heights
Unified quad channel memory: Up to 128GB of LPDDR5X RAM enables low latency, dynamic RAM/VRAM allocation, and can run
Brand-new Strix and Flow machines set a new standard for on-the-go gaming
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Cutting-edge CPUs and GPUs: Brand new silicon from Intel®, AMD, and NVIDIA® drive the ROG lineup to new levels of performance
ROG Strix reigns supreme: End-to-end vapor chambers, a sandwiched heatsink design, and tool-less upgrades define brand-new models
ROG Flow Z13 redefines portable p
Latest versions of iconic premium gaming phone feature enhanced AniMe Vision display, powerful performance, and a raft of AI-driven gaming features
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Styled for gamers: Sleek premium design; customizable AniMe Vision display; Pro version has 648 programmable mini-LEDs with AniMe Play pixel games
Incredible AI gaming power: ExclusiveROG-developed AI gaming features for an unparall
Leading with Intel Core Ultra, ExpertBook P5 sets new standards in AI-driven productivity, complemented by the adaptable P1 and P3 for diverse professional needs
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The future of work; First ASUS Next-era AI PC for work: ExpertBook P5 is powered by the latest Intel® Core™ Ultra processor (Series 2) to deliver up to 47 NPU TOPS, created with an environmental-friendl
Slimmest 14-inch ASUS AI PC combines the power of AI with functional aesthetics
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A blend of art and tech: Functional aesthetics, using Ceraluminum™ and CNC milling to craft a 1.1 cm ultrathin chassis with a distinctive geometric grille design
Zenbook does more: Up to latest AI-powered Intel® Core™ Ultra 9 processor (Series 2)[i]; Copilot key; enlarged 16:10 seamless touchpad wit
Nordic business professionals can now enhance their productivity with the latest AI-powered, ultra-portable laptops from ASUS, designed to meet the demands of modern business.
STOCKHOLM, Sweden, June 24, 2024 — ASUS proudly announces that the newest models in its ExpertBook series, the ExpertBook B3, B5, and B9, are now available in the Nordic region. These state-of-the-art laptops are tail
The latest AMD Ryzen AI 9 HX 370 processor brings new levels of AI-powered work and play to the Zephyrus gaming laptop family.
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Game-changing performance: Powerful AMD Ryzen™ AI HX 370 processor and NVIDIA®GeForce RTX™ 4070 Laptop GPU in an ultra-sleek 1.49 cm chassis
Zephyrus enters the era of AI computing: Total 402 TOPS AI processing power — 31 TOPS CPU and iGPU, 50 TOPS NPU
ASUS latest lineup includes creator, ultraportable, gaming and mainstream laptops to open up a new era of seamless AI experiences
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AI for creators: ProArt P16/PX13/PZ13 portable studios; latest AMD Ryzen™ AI 300 Series processors and Snapdragon® X Series processors; GeForce RTX™ 40 Series GPUs; StoryCube and MuseTree AI apps
AI for the highly mobile: Ultrathin Zenbook S 16 with
ROG Ally X raises the bar with numerous hardware improvements, including upgraded storage, memory, battery, and joysticks, elevating Windows handheld gaming to new heights.
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More storage, faster RAM, longer battery life: 1 TB M.2 2280 SSD, 24 GB LPDDR5X-7500 RAM, and 80 Wh battery stand ready for the latest games
Updated controls and connectivity: Improved joysticks and ergonomi
ASUS collaborates with Microsoft and Qualcomm to deliver the best AI user experience ever with an ultrathin and lightweight 15.6" AI PC.
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Incredible AI power: Snapdragon®X Elite is world’s fastest laptop NPU with 45 Neural TOPS, for the latest Windows AI tools and with exclusive ASUS AI apps
Incredible portability: 14.7 mm thin, from 1.42 kg1 light; 70 Wh battery for up to 18 ho
ASUS announces its attendance at Computex 2024 with exciting products and innovations available for hands-on testing, as well as a focus on AI
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Always Incredible means AI: ASUS poised to showcase the company’s first AI PCs and its latest AI-powered products and incredible achievements
ASUS and ROG booths at Computex: Computex 2024 will feature ASUS and ROG booths, dis
Online event will introduce the first new-era ASUS AI PC, combining revolutionary computing power with an ultraportable form factor
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Groundbreaking launch event: ASUS hosts virtual launch event on May 20, 2024, to showcase the first new-era ASUS AI PC
New-era ASUS AI PCs are finally here: Exciting premium laptop is bound to surprise users with innovative AI functions
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Meticulously-crafted design: 6.78" 144 Hz AMOLED display with a 94% screen-to-body ratio, crafted from recycled materials in a premium chassis
Powerful battery: 65 W HyperCharge, wireless charging, and 5500 mAh capacity for 26+ hours regular use ensure optimal performance and convenience
Intelligent camera design: 50 MP camera, 6-Axis Hybrid Gimbal Stabilizer 3.0, Super HyperStea
ASUS invites the public to witness brand new phone design with a powerful camera, supported by cutting-edge AI functions
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Immersive display and great design: Immersive display and incredible performance in a premium chassis with oleophobic matte finish
Revolutionary camera upgrade: New video modes and upgraded video stabilization functions, powered by AI and the latest hardware