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Visa Mobile Expands to Allegro and PKO Bank Polski as New Campaign Highlights Effortless Online Payments
17thJuly 2025 – Allegro and PKO Bank Polski have introduced Visa Mobile to their customers — an online payment method that allows users to complete purchases using just their phone number. The launch is supported by a campaign across TV and digital channels, as well as on the Allegro platform and the bank’s own communication channels. In addition, Allegro shoppers with an active Smart! package can earn Smart! Coins for purchases made with Visa Mobile[1].
The campaign, running from July 15 and featuring Iga Świątek, Team Visa member, and Tomasz Kot, includes TV commercials and a wide range of digital activities. The spots are broadcast on major TV stations and online – on social media and video platforms. The digital strategy leverages AI-powered solutions and contextual targeting to effectively reach selected audience segments and maximize campaign efficiency. The campaign was created and produced by Saatchi & Saatchi, with strategic media planning and buying by Starcom.
A study commissioned by Visa shows that Polish consumers value security (96%), convenience (93%), and speed (92%)[2] most when shopping online. Visa Mobile meets all these needs.
– Visa Mobile is a faster, more intuitive, and still secure way to pay online – perfectly matching the expectations of today’s consumers. Thanks to our collaboration with Allegro and PKO Bank Polski, even more users can now benefit from this innovative solution. Our goal is not only to raise awareness of Visa Mobile’s growing availability but also to show how easy and convenient it is to use. In the campaign, Iga Świątek shows Tomasz Kot how simple it is – just download the app, add your card, and pay online using your phone number - says Maciej Reszczyński, Head of Marketing, CEE, Visa.
The addition of Visa Mobile to the payment gateway of Poland’s most popular online marketplace — and its rollout at one of the country’s largest banks — marks another step forward in the development of more intuitive and secure online payments. Already available to customers of 11 banks, the solution combines convenience and speed with advanced security features, such as tokenization, which protects payment data by replacing it with a unique identifier.
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Case studies, statistics, research and recommendations are provided “AS IS” and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice. Visa Inc. does not make any warranty or representation as to the completeness or accuracy of the Information within this document, nor assume any liability or responsibility that may result from reliance on such Information. The Information contained herein is not intended as legal advice, and readers are encouraged to seek the advice of a competent legal professional where such advice is required.
[1] The promotion runs from July 3 to September 30 or until the prize pool is exhausted. To receive 40 Smart! Coins, you must pay twice with Visa Mobile on Allegro, with each transaction amounting to at least PLN 45 (excluding delivery costs). Each participant can take part in the promotion only once.
[2] Unless otherwise indicated, the data cited in this press material comes from the Visa E-Commerce Payment Study (CEE) 2025. The study covered Bulgaria, Croatia, the Czech Republic, Hungary, Poland, Romania, Slovakia, and Slovenia. It was conducted by research agency RESPONSE NOW s.r.o. in March 2025 on a representative sample of 1,000 respondents (aged 18–65) in each of these countries.
Tematy
O Visa Inc.
Visa Inc. (NYSE: V) to jeden ze światowych liderów płatności cyfrowych. Naszą misją jest połączenie całego świata za pośrednictwem najnowocześniejszej, niezawodnej i bezpiecznej sieci płatniczej, wspierając tym samym rozwój ludzi, firm i całej gospodarki. Nasza nowoczesna globalna sieć przetwarzania danych transakcji – VisaNet – umożliwia dokonywanie bezpiecznych i skutecznych płatności na całym świecie i może przetwarzać w ciągu sekundy ponad 65 tys. operacji. Niesłabnący nacisk, jaki firma kładzie na innowacyjność, sprzyja szybkiemu wzrostowi handlu z wykorzystaniem wszelkich urządzeń połączonych z internetem, a także realizacji wizji przyszłości bezgotówkowej – dla każdego i w każdym miejscu. Wraz z ogólnoświatowym procesem przechodzenia z technologii analogowych na cyfrowe, Visa angażuje swoją markę, produkty, specjalistów, sieć i zasięg, by kształtować przyszłość handlu. Więcej informacji znajduje się na stronach www.visaeurope.com i www.visa.pl, na blogu www.visa.pl/visa-everywhere/blog.html oraz na Twitterze @VisaNewsEurope i @Visa_PL.
