Press release -
Haglöfs Restored: Second hand gear, first hand adventures
Haglöfs Restored is a collection of second hand performance gear that’s just as functional and good-looking as the brand’s regular collection, but with the added benefit of reducing waste, carbon emissions and water use—while keeping still-premium materials out of landfill longer. It’s one of several initiatives Haglöfs is taking to extend the useful life of their gear and move away from the linear take-make-waste model toward a more circular one.
“Lots of resources including energy, water, and raw materials go into making our gear,” says Elaine Gardiner, Head of Sustainability at Haglöfs. “Every time we can extend the life of the product through good product care, repair or restoration, we know we have made better use of the resources that went into it in the first place. And, even more importantly, we avoid another product being produced with a whole lot of new resources.”
To bring Haglöfs Restored to life, Haglöfs partnered up with The Renewal Workshop, a leading provider of circular solutions for clothing and textile brands. Whether previously worn, returned, damaged or defective, all products arriving at The Renewal Workshop factory in Amsterdam are inspected, washed, and restored up to standards before they are resold and can continue their journey with their new owner.
“A crucial insight for every brand is that 82% of the products we assess in our factories could be cleaned, repaired and resold,” says Jeff Denby, Co-Founder of The Renewal Workshop. “With Haglöfs Restored, we are making the most of what we already have. Consumers who buy a Haglöfs Restored item are not only getting high quality performance gear but are also contributing to a less wasteful world.”
Consumers can, of course, also contribute to the Haglöfs Restored initiative by dropping off any unwanted Haglöfs clothing at any of the brand’s own stores and Haglöfs will help ensure it is put to the best possible use.
Haglöfs Restored is available online at www.haglofsrestored.com.
For more information, please contact:
Sophia Schlör
PR Manager
Sophia.Schlor@haglofs.se
+46 72 077 39 30
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We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.
At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.
Currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com.
