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The twin hockey players Joel and Henrik Lundqvist becomes Non-Violence Peace Ambassadors.
The twin hockey players Joel and Henrik Lundqvist becomes Non-Violence Peace Ambassadors.

Press release -

Brothers against violence

The Non-Violence Project Foundation (NVPF) announces two new Peace Ambassadors - New York Rangers' Henrik Lundqvist and HC Frölunda's Joel Lundqvist.

"We hope to bring more knowledge to young people and spread Non-Violence Projects important message about non-violence by becoming Ambassadors for Peace."

The Non-Violence Project Foundation's symbol and sculpture the knotted gun was created as a memorial by Swedish artist Carl Fredrik Reuterswärd after his friend John Lennon was killed in New York 1980. It's today one of the world's most famous symbols for peace and non-violence. The sculpture Non-Violence was placed outside the United Nations head-quarters in New York 30 years ago and is placed at 30 other strategic places around the world.

The foundation is proud to have Ambassadors as Yoko Ono, Sir Paul McCartney and Sir Ringo Starr, Dustin Johnson, Gianluigi Buffon, Muhammed Ali supporting the important message of peace and non-violence. Each Ambassador has designed and named their own version of the knotted gun sculpture. Yoko Ono's sculpture is named "Imagine" and decorated with clouds on a blue sky.

Today the foundation officially announces the two brothers and hockey players Henrik Lundqvist (New York Rangers) and Joel Lundqvist (HC Frölunda) as new ambassadors for The Non-Violence Project Foundation. Their sculptures are naturally inspired by ice hockey and named "830 13 for Peace" after their birth town Åre, sport resort in northern part of Sweden.

The Ambassador sculptures are available in hand-painted limited editions; 19 cm edition 499, 40 cm edition 99 and 100cm edition 8.

To order visit www.nonviolenceartproject.com.

Every purchase of a sculpture contributes to the foundations work to inspire, motivate and engage young people to learn how to solve conflicts peacefully through the educational programs Schools for Peace and Sports for Peace.

For all press and media related requests please contact:

Jan Hellman, Co-Founder, jan@nonviolence.com , +41 22 940 42 47

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The Non-Violence Project Foundation (NVPF) is a Swiss non-profit foundation founded in 1993 and based in Geneva. Its mission is to help build a better world by delivering education to young people around the world and to enable them to learn how to act and take responsibility in all situations of conflicts and violence. NVPF has educated more than 8 million young people, teachers, and sports coaches on 5 continents, with a goal of reaching 50 million by the year 2025. www.nonviolence.com 

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We inspire, motivate and engage people to learn how to solve conflicts peacefully through raising awareness and education.

The Non-Violence Project Foundation empowers people with creative tools and skills to cultivate awareness and understanding of non-violence, enabling them to overcome violence, leading to a virtuous cycle of positive impact. We believe that knowledge is power, and that creativity can help unlock the full potential of this power through skill-based learning and learning tools that are more engaging, impactful, and relevant to the needs of today and tomorrow.

We have educated more than 9 million people on five continents since the organisation was founded in 1993 in Switzerland. Our education programs and outreach initiatives have won several awards for best practise. President Obama awarded NVP the ”President’s Call to Service Award” in 2011. Other awards include the Presidential Daily Light Award, received by President Bill Clinton, the Paul Harris Fellow Award given by Rotary International, the American National Safety Council Award for best practise and the Weed & Seed Award given by US Justice Department in 2009.

It is thanks to our 30-year legacy, symbol of the Knotted Gun, innovative methods, and a growing community of change advocates like you that we can shape a more peaceful and non-violent world.

We are a non-profit based in Geneva, Switzerland, but operating globally, which means you can join us wherever you are.

For more information about us and our initiatives please visit www.nonviolence.com or contact us at admin@nonviolence.com

The Non-Violence Project Foundation
Avenue Louis Casaï 18
1209 Geneva
Switzerland