Press release -
Creativity takes centre stage at the award ceremony of the Red Dot Award: Brands & Communication Design 2025
Images of the award ceremony can be found here.
On 7 November 2025, the year’s most outstanding projects and their creators were celebrated at the Red Dot Gala in Berlin. The celebration marked the finale of the Red Dot Award: Brands & Communication Design 2025. The winners of the Red Dot: Best of the Best were honoured on stage as they received their trophies to great applause. Guests from 33 nations set off on a trip to Berlin for this occasion. A special honour was paid to the Red Dot: Grand Prix winners that stood out to the Red Dot Jury for their exceptional creativity, design quality, and impactful communication and received the highest accolades. Another highlight was the announcement of the Red Dot: Junior Prize to students at the Ling Tung University. The honouring of Accenture Song as Red Dot: Agency of the Year 2025 marked the grand finale of the gala and was followed by the Designers’ Night, the celebratory after-show party.
Honouring the best in design at the Konzerthaus Berlin
As one of Germany’s most renowned cultural venues, the Konzerthaus Berlin has hosted countless world-class performances – a fitting stage for honouring outstanding achievements in design and creativity. Professor Dr. Peter Zec, Founder and CEO of Red Dot hosted the evening and presented the trophies to the winners together with the Red Dot Jury members Thilo von Debschitz, Matthew Hock and Špela Čadež.
Red Dot: Grand Prix
The 2025 Red Dot: Grand Prix winners show how design gives form to the spirit of our time – a time marked by war, crisis, and rapid change. Their projects stand out for transforming these realities into reflections on humanity, responsibility, and hope:
AI-Powered Activation Campaign “The Revived”
Client: Brand Ukraine, Ukraine
Design: Peter Schmidt Group, Germany | TEAMBBDO – The Marketing Group, Germany
Online Annual and Sustainability Report “Gewobag Online Annual and Sustainability Report - Impulse of time”
Client: Gewobag Wohnungsbau-Aktiengesellschaft Berlin, Germany
Design: heureka, Germany
Book “Triptych on What”
Client: Naklada Boškovic, Croatia
Design: Stjepko Rošin, Croatia
Website Relaunch “Obama Foundation”
Client: Obama Foundation, USA
Design: Work & Co (part of Accenture Song), USA
TV Advertising “Age of Intelligence”
Client: OpenAI
Design: Accenture Song, USA | Builders Club, United Kingdom
The Red Dot: Grand Prix is the highest distinction in the Red Dot Award: Brands & Communication Design and is awarded to the best work in a category that is characterised by exceptional creativity and design quality.
Red Dot: Junior Prize goes to CICADA’S TUNE
The Red Dot: Junior Prize went to students from Ling Tung University in Taiwan for Cicada’s Tune, a project uniting scientific precision with creative design. Illustrations and 3D-printed elements transform the study of cicadas into an engaging, multisensory experience. Jova Zec, Vice President of Red Dot, handed over the trophy to the students Yi-Ching Ho, You-Zhen Lin and their supervising Professor Wei-Hsien Lan.
Accenture Song is Red Dot: Agency of the Year 2025
The celebration of Accenture Song as Red Dot: Agency of the Year 2025 marked the culmination of the Red Dot Gala, recognising Accenture Song’s outstanding creative achievements. Political Advisor Dr. Günther Bachmann held an inspiring laudatory speech in honour of the agency: “The epithet Song is programmatic. It reminds us of what next generation business should be. It should move people, combine information with emotion, create connectivity, and inspiration. In other words: Do what the mainstream narratives seldom do. Let your story resonate with the target audience like in a good song. A song you won’t forget”.
Professor Dr. Peter Zec presented the Stylus challenge cup to Nick Law, creative strategy & experience lead at Accenture Song, who accepted it on stage together with numerous representatives from Accenture Song, highlighting the global team behind the agency’s success.
The International Yearbook Brands & Communication Design 2025/2026 provides an in-depth look at the agency’s work philosophy, featuring an essay and an exclusive interview with Nick Law, alongside presentations of inspiring projects. The cover of the yearbook was also designed by Accenture Song. During Designers' Night, the winners had the opportunity to take a first look at the book.
Designers’ Night at the BRICKS Club Berlin
The celebrations continued at the after-show party at BRICKS Club Berlin, where guests toasted to their achievements, danced to the beats of DJ Chrissi D, and enjoyed drinks and a flying buffet. The premiere of the International Yearbook Brands & Communication Design 2025/2026 offered guests a first glimpse of the year’s outstanding projects as well as the designers and agencies behind them. Creatives from around the world networked, celebrated their successes, and danced late into the night.
Find all winners online
Since 7 November 2025, all winners of the competition can be found in the Winners Section at www.red-dot.org. The best designers and agencies of the year are presented in individual winner profiles: https://www.red-dot.org/magazine/winner-profiles-bcd-2025
Categories
The Red Dot Design Award is one of the most prestigious design competitions worldwide. Participants can submit entries in three disciplines: products, brands and communication projects, as well as prototypes and design concepts. Each year, a jury convenes for each award category to individually assess the submissions and subsequently decide on the awarding of distinctions.
The Red Dot Design Award has a nearly 70-year history: in 1955, a jury convened for the first time to evaluate the best designs of that era. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award.
