Topics: Food, Drink

  • "Made in Germany" Under Pressure: Asian Consumers Are Becoming More Selective

    Study Download
    New Roland Berger study shows that more than USD 7 trillion in additional consumption potential is meeting increasingly selective consumers In China, local competitors are gaining qualitative acceptance Aggressive pricing and sustainability are losing relevance as purchase drivers
    Munich, April 2026: Asia remains by far the most important growth engine of global consumption

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