Press release -
A bright spring with Sagaform – wants us to create memories together
At Sagaform we embrace freedom and the spontaneity to share moments everywhere and whenever. In the collection SS23 we want to make it even easier to meet each other and to care about our relationships. Classic tones and materials continue to impress and this season we welcome new additions like terracotta and nuances of lemon-yellow and apricot. New Swedish Originals with the purpose to live over generations.
”Moments to share” continue to be the inspiration in Sagaform’s collections. This season the mantra blossoms and creates energy. It opens up to meet the light, the warmth and each other, always with focus on creating new memories together.
– This season our relationships are in focus, the simplicity of the season to spontaneously meet face to face or many together. We want more people to create beautiful memories! In the collection you can sense the floral inspiration and we have continued to be inspired by table settings that invite you to share both food and experience, says Beatrice Lindgren, design- and concept manager at Sagaform AB.
The spring and summer collection from Sagaform has a fresh taste of lemon and a scent of flowers. New additions with lots of summery motivation. Sagaform lives close to the colours of nature where the base of beige, blue, brown, green and black nuances have an obvious place. We fill up with timeless tones of warm lemon-yellow and soft apricot. The materials are glass, porcelain, organic cotton and you can still see tones of dark wood. The characteristic stripe continues to be a recognizable design element for Sagaform and we see it strong or subtle on almost all new additions this season.
– To us it’s always important to be the “go to-brand” when you want to find great gifts, no matter what occasion or age. Particularly spring and summer mean party time with traditional festivities like Easter and student celebration, but spontaneous parties also attract, where you can meet on sun-warmed cliffs with a picnic basket, says Sara Wernerby, marketing manager at Sagaform AB.
The latest seasons Sagaform has worked hard to develop its own design studio. The internal design team is called Studio Sagaform and gives the brand a strong and unique design with high recognition. Sagaform SS23 is a collection which proves that timeless design with a twist is both beautiful and functional. The products called Swedish Originals are perfect gifts for someone you care about, or perhaps even better as a gift for yourself.
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Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature.
To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.
Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.
