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Sunshine yellow and beautiful moments to share –  new Swedish Originals from Sagaform SS23

Press release -

Sunshine yellow and beautiful moments to share – new Swedish Originals from Sagaform SS23

With the new arrivals from Sagaform SS23 the brand wants to make it even easier for you to care about your relationships - outdoors, indoors and around the set table. The new Swedish Originals breathe sunshine yellow energy, childhood memories, mixed wooden tones, flowery inspiration and classic lines. New favourites and perfect gifts!

”Moments to share” continues to inspire Sagaform’s collections. This season the mantra blossoms and creates energy and harmony. It’s a collection which makes us meet the light, the warmth and each other. Always with focus on creating new memories together. Sagaform SS23 proves that timeless design with a twist is both beautiful and functional.

Viva vase
Like a newly emerged flower it unfolds its leaves. Vase Viva flirts with us in a seductive way – the organic shapes and the discreet power. Small vase Viva is perfect for cuttings or a small bouquet. Large vase Viva flourishes like a statuette with and without green leaves and flowers. A Swedish Original which has an obvious place in all homes.

Viva vase big
Designer: Studio Sagaform
Material: Mouth-blown glass, size and shape may vary
Care instruction: Do not machine wash
Color: Clear & Amber
Size: 20x20x24,5cm
Retail price: 549 SEK/ 599 NOK/ 439 DKK/ 62 €

Viva vase small
Designer: Studio Sagaform
Material: Mouth-blown glass, size and shape may vary
Care instruction: Do not machine wash
Color: Clear
Size: 12,5x12x14,5cm
Retail price: 279 SEK/ 299 NOK/ 229 DKK/ 32 €


Ante cutting board
Ante cutting board has an oval shape, with beautifully carved stripes at one end, and is made of dark robust acacia wood. The shape makes Ante very special, stylish to have on display when it’s not being used and extra practical when placed on the table. Ante cutting board is available in two sizes, it’s handmade and has unique variations in shape and colour like only handmade products can have. It’s good to know that wooden cutting boards are more durable and also more gentle to the knives.

Ante cutting board small
Designer: Studio Sagaform
Material: Acacia wood
Care instruction: Do not machine wash, Food Safe
Color: Dark brown
Size: 30x13,5x2cm
Retail price: 249 SEK/ 279 NOK/ 199 DKK/ 29 €

Ante cutting board medium
Designer: Studio Sagaform
Material: Acacia wood
Care instruction: Do not machine wash, Food Safe
Color: Dark brown
Size: 50x22,5x2cm
Retail price: 479 SEK/ 499 NOK/ 379 DKK/ 55 €



Sivan seafood cutlery
The tastiest titbits are always carefully hidden, and that is why Sivan seafood cutlery is one of the most important details when eating seafood. Sivan seafood cutlery is available in 4-pack. It has stylish details and a practical grip and is made of stainless steel. Eating seafood is a wonderful tradition which should be celebrated as often as possible, and together with Sivan seafood cutlery, of course.

Sivan shellfish cutlery, 4-pcs
Material: Stainless steel
Care instruction: Do not machine wash, Food Safe
Color: Silver
Size: 20x2cm
Retail price: 199 SEK/ 229 NOK/ 159 DKK/ 25 €

Sivan cracker seafood/nuts
The tastiest titbits are always carefully hidden, and that is why Sivan seafood cracker and nutcracker is one of the most important details when eating seafood. Sivan cracker tool is stylish in a discreet design of two crayfish claws. It has a practical grip and is made of stainless steel. When the seafood season has passed Sivan is just as useful for cracking Christmas nuts. Sivan is a sustainable Swedish Original which should be found in everybody’s kitchen drawers.

Sivan shellfish cracker
Material: Zinc-alloy/chrome plated
Care instruction: Do not machine wash, Food Safe
Color: Silver
Size: 13,5x5,5x1cm
Retail price: 179 SEK/ 199 NOK/ 149 DKK/ 20 €

Dagny deep plate
We add flowers but in different texture and material. Dagny plate is inspired by the lovely leaves of the daisy and becomes a beautiful addition on the table, in all its simplicity or as a serving plate. Dagny deep plate is available in two different neutral colour combinations and two sizes. Both will be a wonderful complement to your everyday porcelain.

Dagny deep plate small
Material: Dolomite
Care instruction: Do not machine wash, Food Safe
Color: White & beige
Size: ø20x5cm
Retail price: 279 SEK/ 299 NOK/ 229 DKK/ 32 €

Dagny deep plate medium
Material: Dolomite
Care instruction: Do not machine wash, Food Safe
Color: White & beige
Size: ø27x5,5cm
Retail price: 449 SEK/ 479 NOK/ 349 DKK/ 49 €

Elise pot with plate
Elise pot with plate does everything right. It combines the design of colour, shape and details with practical additions like drainage holes and a plate which reaches higher up. Elise pot has a soft rounded shape with simple straight lines and is made of classic stoneware. The pot is decorated with an emblem and Sagaform’s characteristic stripe. Elise has been glazed in three beautiful close to nature colours. A pot which will be a warm addition to every home. Available in two sizes.

Elise pot small
Designer: Studio Sagaform
Material: Stoneware
Care instruction: Do not machine wash
Color: White, green, yellow
Size: ø14x15cm
Retail price: 329 SEK/ 359 NOK/ 259 DKK/ 39 €

Elise pot medium
Designer: Studio Sagaform
Material: Stoneware
Care instruction: Do not machine wash
Color: White, green, yellow
Size: ø17x19cm
Retail price: 499 SEK/ 549 NOK/ 399 DKK/ 59 €




Ella Hamam yellow
Ella Hamam is a timeless series which includes napkins, towels, tablecloths and bags made of thin woven and certified organic cotton. The collection is decorated with Sagaform’s characteristic stripes in various patterns and with fringes on the ends. Ella in yellow-white is a colour combination which makes us think of warm summer days and sunripe fruit. A towel which makes us enjoy every day a little more.

Ella hamam napkin, 4-pcs
Designer: Studio Sagaform
Material: Organic cotton
Care instruction: Normal machine wash at 40 degrees
Color: Yellow
Size: 45x45cm
Retail price: 199 SEK/ 229 NOK/ 159 DKK/ 25 €

Ella hamam 50x70cm
Designer: Studio Sagaform
Material: Organic cotton
Care instruction: Normal machine wash at 40 degrees
Color: Yellow
Size: 50x70cm
Retail price: 129 SEK/ 109 NOK/ 79 DKK/ 11 €

Ella hamam 90x170cm
Designer: Studio Sagaform
Material: Organic cotton
Care instruction: Normal machine wash at 40 degrees
Color: Yellow
Size: 90x170cm
Retail price: 299 SEK/ 329 NOK/ 239 DKK/ 35 €

Ella hamam 145x250cm
Designer: Studio Sagaform
Material: Organic cotton
Care instruction: Normal machine wash at 40 degrees
Color: Yellow
Size: 145x250cm
Retail price: 599 SEK/ 649 NOK/ 479 DKK/ 69 €

Ella hamam cotton bag
Designer: Studio Sagaform
Material: Organic cotton
Care instruction: Normal machine wash at 40 degrees
Color: Yellow
Size: 41x38cmRetail price: 129 SEK/ 149 NOK/ 109 DKK/ 15 €

Aron apron & bbq glove set
Protect your clothes and hands! Aron apron is together with Aron barbeque glove the only outfit you need when cooking, no matter if it is indoors or outdoors. Aron is designed in close-to-nature colours in combination with Sagaform’s classic stripes. The material is sustainable and durable, made of organic cotton and recycled polyester (rPET). A favourite for both the barbeque master and the queen of the kitchen.

Aron apron & bbq glove set
Designer: Studio Sagaform
Material: Recycled cotton/recycled polyester/polyester
Care instruction: Normal machine wash at 30 degrees
Color: Black/beige & blue/beige
Size: 65x81cm/20x29cm
Retail price: 379 SEK/ 399 NOK/ 299 DKK/ 45 €

Fredde barbeque knife 4-pcs
Every kitchen needs masterclass barbeque knives, simply because the food tastes so much better when it’s easy to cut in moderate-sized pieces. Anton barbeque knives are stylish with a good grip and a sharp blade. Made of stainless steel with a fine stonewashed finish. Available in 4-pack.

Fredde BBQ knife, 4-pcs
Material: Stainless steel
Care instruction: Hand wash, Food safe
Color: Silver
Size: 22,5x2x2cm
Retail price: 449 SEK/ 479 NOK/ 349 DKK/ 49 €


Fredde sausage fork
Design and function in one. Sagaform is famous for always thinking of that little extra which many forget about. Fredde sausage fork is the perfect tool for the outdoor life. A foldable and grillproof fork when sausages and vegetables are grilled over an open fire. Made of stainless steel with a handle of rubberwood. Takes up minimal space when it’s not used.

Fredde sausage fork
Material: Stainless steel/rubber wood
Care instruction: Hand wash, Food safe
Color: Brown/silver
Size: 27x1,5x1,5cm,
Retail price: 149 SEK/ 169 NOK/ 119 DKK/ 18 €

City series rPET– blue cooling bags
To Sagaform the active outdoor life is close to heart and with City cooling bags we want more people to step outside. City cooling bags is luxurious and sporty, made of blue rPET material. Except its phenomenal cooling function, the bags has many smart details making it great to use outdoors. The zips and the ribbed piping have a stylish contrast colour. One thing is for sure – it has never been easier to bring along refrigerated food!

City cooler backpack
Designer: Studio Sagaform
Material: rPET/polyester/PEVA
Care instruction: Wipe with cloth
Color: Blue
Size: 30x19x44cm 21l
Retail price: 599 SEK/ 649 NOK/ 479 DKK/ 69 €

City cooler bag big
Designer: Studio Sagaform
Material: rPET/polyester/PEVA
Care instruction: Wipe with cloth
Color: Blue
Size: 34x24x28cm 20l
Retail price: 479 SEK/ 499 NOK/ 379 DKK/ 55 €

City cooler bag high
Designer: Studio Sagaform
Material: rPET/polyester/PEVA
Care instruction: Wipe with cloth
Color: Blue
Size: 24x11x35cm 9l
Retail price: 349 SEK/ 359 NOK/ 259 DKK/ 39 €

City series rPET – picnic blanket blue
Luxurious and sporty picnic blanket with a water repellent underside and soft fleece-like surface. City picnic blanket has a small zipped pocket for storage of important things. The blanket can be rolled up and carried by its handle. Made of blue rPET material.

City picnic blanket
Designer: Studio Sagaform
Material: rPET/polyester/PEVA
Care instruction: Hand wash
Color: Blue
Size: 130x170cm
Retail price: 449 SEK/ 479 NOK/ 349 DKK/ 49 €


Nils steel bottle – blue
Sagaform’s bestselling steel bottle in a new fabulous dark blue colour. Stylish and practical with unique characteristics. Keeps the cold for up to 24 hours and the heat for 12 hours. Holds 50 cl.

Nils steel bottle
Material: Double-walled stainless steel with copper coating
Care instruction: Do not machine wash, Food Safe
Color: Dark blue
Size: ø7x26cm 50cl
Retail price: 279 SEK/ 299 NOK/ 229 DKK/ 32 €

Loke “To go” mug – blue
Loke makes everyday life easier and that is just one of the reasons we love it. The construction is amazingly good. With its double walls of stainless steel it holds the heat for quite a long time. It also has a smart locking device which prevents leakage. Loke is now available in a new fabulous dark blue colour.

Loke travel mug with locking function small
Material: Double-walled stainless steel/plastic
Care instruction: Do not machine wash,
Food Safe
Color: Dark blue
Size: ø8x15cm 24cl
Retail price: 249 SEK/ 279 NOK/ 199 DKK/ 29 €

Topics

Categories


Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature.
To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.

Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.

Contacts

Ida Nilsson

Ida Nilsson

Press contact Press- and media relations global +460709134037
Sara Wernerby

Sara Wernerby

Press contact

Related content

Sagaform – a Swedish Original for over 25 years.

Sagaform creates classic products which never go out of fashion. Products which are easy to like and easy give-away gifts. Products which want to make us get together, around the table as well as in nature. To care about traditions is deeply rooted in Sagaform’s DNA. Just like the love for Scandinavian design, Nordic nature and creating products which are as stylish as they are smartly functional. The assortment is divided into three categories – decoration, kitchen and outdoor life.

Sagaform is part of Sagaform AB. The main focus of Sagaform AB is to deliver strong brands and clear identities within the home and interior design business. Under the common roof “A way of living” the brand names Sagaform, ByOn, Victorian, Vakinme and Bagsfirst are introduced. An inspirational assortment of stylish interior details, carefully selected gifts, furniture, candles and skincare products within the whole of Europe. Sagaform AB is part of New Wave Group and has its main office in Borås, Sweden.

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