Nordic Organic Expo’s list of beauty and health experts 2025

This fall, the Health and Beauty Stage at Nordic Organic Expo 2025 will spotlight the future of clean, conscious and sustainable living. From November 19-20 at Malmömässan, leading voices in natural skincare, wellness and ethical beauty will gather to share insights, innovations and challenges shaping the industry.

Olympic champion and wellness advocate Therese Alshammar will lead sessions focused on transparency in beauty supply chains, building consumer trust and the latest advancements in green formulations. Attendees will gain insights into the innovations shaping the future of sustainable beauty and health.

Therese Alshammar

Olympic gold medalist and wellness entrepreneur, Therese Alshammar brings energy, insight and a holistic view to her role as moderator. With a passion for clean living and inner balance, she leads the Beauty Stage conversations with authenticity and depth.

Agneta Elmegård

A pioneer in green beauty journalism, Agneta Elmegård has been writing about clean cosmetics and wellness for over two decades. She will share insights from the frontlines of beauty trends, ingredient scrutiny and the consumer shift toward conscious choices.

Sandra Hiort

Sandra Hiort is Editor-in-Chief at MåBra - Sweden’s leading health magazine. With over 25 years of experience in the health and wellness field, she combines her background as a journalist with her expertise as a certified personal trainer and coach in health, nutrition and recovery. Passionate about helping people live healthier lives, Sandra has spent decades identifying emerging trends and shaping the conversation around well-being in Sweden.

Jenny Åberg

Jenny Åberg - founder of ProperStyleByJ - is a stylist, makeup artist and hair stylist based in Malmö with a passion for empowering individuals through personal style. With extensive experience working with people of all ages, she helps clients feel confident and energized by creating looks that are both authentic and perfectly tailored. Her approach promotes mindful consumption - encouraging style choices that are sustainable, versatile, and long-lasting.

Justyna Żerańska

Justyna Żerańska leads the Polish Union of the Cosmetic Industry - shaping its national and EU strategy through high-level advocacy and industry integration. As a member of key working groups in Cosmetics Europe, she also helps shape the organization’s European agenda. With a PhD in pharmaceutical sciences, she is an expert in cosmetic product communication and a recognized speaker and trainer in the field.

Michael Bracké

Michel Bracké is a senior executive, strategic advisor and experienced board member with nearly two decades of CEO experience across public and private companies. He is the founder of A Better Future AB and a Venture Partner at Beyond Impact Fund - focusing on plant-based innovation and food-tech.

Therése Hallberg

Therése Hallberg is a freelance journalist and editor who has specialized in beauty since 2006. She is a regular contributor to Tara, Amelia and Daisy Beauty - with her work also featured in publications like Damernas Värld, ELLE, KICKS Magazine and ToppHälsa. With nearly two decades of experience, she combines deep industry knowledge with a passion for beauty that prioritizes well-being, innovation, and environmental responsibility.

Katrin Elm

Katrin is a Purchaser at MyCare Nordic, responsible for dietary supplements and food products. She ensures the assortment meets high standards for quality, nutrition and customer value - while collaborating closely with suppliers to secure sustainable pricing and efficient logistics. Her work plays a key role in aligning MyCare Nordic’s offerings with market demand and customer expectations.

Linnea Öst

Linnea Öst is a seasoned beauty editor with 25 years of experience and a strong background in fashion - holding degrees from Beckmans School of Design and the Academy of Art in San Francisco. At 76, she is a passionate advocate for anti-ageism in the beauty industry and currently serves as beauty editor at M Magasin, while also contributing to Daisy Beauty and SPF Senioren. Since 2008, she has been a jury member for the Swedish Beauty Awards.

Maria Kallin

Maria Kallin is Category Manager and Store Coach at Hälsokraft, where she ensures the stores offer a high-quality, sustainable product assortment that aligns with the chain’s health-focused values. She works closely with store teams to support their development, coach staff and enhance the customer experience across all locations.

Mark Smith

Mark Smith holds a degree in Chemistry and a PhD bridging chemistry and genetics, with a background in biotechnological and pharmaceutical research. Since joining NATRUE in 2014 and becoming Director General in 2016, he has led the association’s daily operations and oversees its political, regulatory and scientific affairs. He also represents NATRUE internationally and serves as co-chair of the UK Sustainable Beauty Coalition.

Anette Lüning

Anette Lüning is a Certified Nutritional Therapist, Herbalist and Educator at Holistic Sweden AB, with over 16 years of clinical experience in nutritional supplements. She founded a two-year online training program in functional medicine and natural health, combining her expertise with a background in Business and Brand Management. Anette brings scientific and strategic insights to her work, aligning the future of supplements with Holistic’s mission to promote balance and well-being.

Maja Stål

Maja Stål is a nutritionist and biomedical analyst with training in functional medicine. With over ten years of experience as a functional medicine therapist, she has helped many people understand and optimize their health.

Natalia Fannon

Natalia Fannon is a Purchaser at MyCare Nordic - responsible for organic skincare and non-food products. She strategically develops a sustainable and relevant product range - working closely with suppliers to ensure competitive pricing, strong partnerships and reliable deliveries.

Sofia Andrén

Sofia Andrén has over 25 years of experience in store design, interior concepts and retail branding. Passionate about creating engaging customer experiences, she helps businesses design inspiring, cohesive spaces that put both the brand and customer at the center.

Tärje Pennsäter

Tärje Pennsäter is Sales Manager at MyCare Nordic, responsible for non-chain-affiliated stores and e-commerce customers. He drives sales with a focus on long-term partnerships, profitable growth and a tailored product offering.

About Nordic Organic Expo

Nordic Organic Expo is the leading trade fair for the organic and natural industry in the Nordic region. Nordic and international exhibitors gather here to showcase the very latest news and trends in the market.

For press inquiries, interviews, or more information, please contact:

sofia.johansson@easyfairs.com

www.nordicorganicexpo.com