Press release -
Flic Previews The Smart Button Evolution With New Game Ahead of CES
Stockholm, Sweden – December 13, 2024 – Flic, the pioneer in wireless control solutions, has unveiled an innovative preview game where users can unlock discounts and information on their newest product, the Flic Duo.
Flic Duo - The Smart Button Evolution
After a decade of refinement, Shortcut Labs is thrilled to preview the next evolution: Flic Duo. Building on Flic's success, Flic Duo has been meticulously crafted to serve both individuals and businesses. It’s designed to seamlessly adapt to diverse needs while embodying Flic's trademark simplicity and versatility.

The Flic Duo will be unveiled for CES 2025 attendees in Las Vegas on Jan. 7-10. Flic fans can preview the Flic Duo revolution by playing the newly released adventure game.
Players can guess what the Flic Duo is and complete new missions to unlock the best Duo deals and prizes ahead of the launch. Some additional benefits to playing the preview game, include:
- Be the First to Know More: Get a sneak peek into what makes Flic Duo our most advanced product yet.
- Unlock Exclusive Launch Offers: Enjoy early bird perks and special deals.
- Take the Adventure Challenge: Play our interactive game, complete missions, and climb the leaderboard to unlock unique rewards.
Flic users can sign up now to be part of this exciting launch adventure.
The Story Behind Flic Duo
Ten years ago, Shortcut Labs introduced the world to a groundbreaking concept: the Flic Smart Button. With its simplicity and ingenuity, this wireless, configurable button revolutionized the way people interact with the digital world.
With Flic Duo, Shortcut Labs has achieved a versatile product that balances consumer and business needs while remaining mindful of its life cycle and resource efficiency.
“Flic Duo represents the culmination of everything we’ve learned over the past ten years,” says Joacim Westlund Prändel, CEO of Flic. “I dare to say we're about to launch a whole new product category, just like we did when we introduced the smart button.”
The Duo launch continues Shortcut Lab's commitment to blending innovation with accessibility. From controlling smart homes to assisting businesses in innovative ways, Flic buttons have made life easier for over a million users in more than 120 countries. Individuals have used Flic for tasks like home automation, music creation, and creative DIY projects, while businesses have adopted it for applications such as personal alarms, call-for-help devices, and operational triggers.
Join the adventure and secure your front-row seat to the future of smart buttons. Sign up now and stay tuned—more surprises await!
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Flic is a Swedish IoT company with a range of innovative products designed to make it easy for users to control their smart home, devices, and more. Our flagship product is the Flic smart button, which allows users to perform various actions with just a single press. We also offer Flic Twist, that allows users to rotate to perform different actions. In addition to our smart home products, we also cater to automotive and safety companies. Whether you're using Flic products for your smart home, your car, or for safety purposes, our products make it easy to control your environment without having to pull out your phone. Our goal is to simplify and enhance the way people live through smart home and safety technology."