Press release -
Shortcut Labs introduces the Flic Text Message Button for instant team messaging
Stockholm, Sweden – May 22,2025 – Shortcut Labs, the Swedish tech company behind the globally recognized Flic Smart Button, announces the launch of its latest innovation: the Flic Text Message Button: A physical button that sends instant, prewritten text messages with a single push.
With over ten years of experience and more than one million products sold worldwide, Flic is expanding its proven technology to help teams communicate faster and more reliably, especially in critical moments.
“We have spent more than a decade designing buttons that simplify life,” said Daniel Abdiu, Chief Commercial Officer at Shortcut Labs. “The Flic Text Message Button continues that mission by helping teams communicate instantly without screens, apps, or delay.”
Designed for real-world pressure
Whether it is a nurse needing support, a staff member calling for backup, or a concierge notifying about a VIP guest, timely communication matters. But many teams still rely on phones, apps, or walkie-talkies that can be slow or hard to use when it counts.
The Flic Text Message Button solves this by allowing users to send custom messages like “Help needed in Room 3” or “Delivery at back door” at the push of a button. Messages are sent instantly via Flic’s cloud-based text service to one or multiple recipients and can be changed at any time through the Flic app.
Built for both mobile and fixed setups
The button works in two main ways:
-
Mobile use: Connected to a smartphone, ideal for users on the go
-
Stationary use: Paired with a Flic Hub, ideal for key locations like desks, entrances, and hallways
Reliable technology trusted by thousands
Flic already powers millions of button presses daily across industries including healthcare, logistics, hospitality, and retail. The Flic Text Message Button builds on this mature and trusted infrastructure, offering a scalable way for teams to streamline internal communication without expensive or complex systems.
Pricing and availability
The Flic Text Message Button Starter Bundle is now available for $99 (one-time purchase) and includes:*
- 5 Flic Text Buttons
- 1 Flic Hub Mini
- Adhesive pads, clips, and accessories
To enable unlimited texting, a $19/month subscription* is available, covering up to 5 buttons**.
*Prices exclude tax and shipping.
**Additional buttons can be added for an extra monthly fee.
Expansion options and accessories such as wristbands, textile mounts, and metal clips are also available.
Topics
Categories
Flic is a Swedish IoT company with a range of innovative products designed to make it easy for users to control their smart home, devices, and more. Our flagship product is the Flic smart button, which allows users to perform various actions with just a single press. We also offer Flic Twist, that allows users to rotate to perform different actions. In addition to our smart home products, we also cater to automotive and safety companies. Whether you're using Flic products for your smart home, your car, or for safety purposes, our products make it easy to control your environment without having to pull out your phone. Our goal is to simplify and enhance the way people live through smart home and safety technology."