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Shortcut labs reaches $50k crowdfunding goal within 30 minutes

Pressmeddelande   •   Maj 21, 2019 18:52 CEST

Flic team celebrating reaching $100k within 60 min.

Stockholm - Shortcut Labs launched a campaign for the new Flic 2 and Flic Hub Long Range at 5 PM today, within minutes, they broke through their goal of $50 000 USD. Within another hour they passed $100 000 of pre-orders.

- We’ve done two successful campaigns before, but none of them have taken off at this speed, Say’s Amir Sharifat, co-founder of Shortcut Labs.

The new products are significant updates to the company’s entire offer of Smart Buttons. Flic 2 and Flic Hub LR have improved in range, battery time and functionality, including a future promised support for Apple HomeKit.

“We’ve worked on these both products for years, and we are very proud of them”, says co-founder and CEO Joacim Westlund Prändel.

At the time of writing the campaign reached $147 000 and can be found at

Flic is a Swedish tech company behind the world’s smartest button with products including Flic, Powered by Flic and Flic Hub. With simplicity at its heart, Flic, is creating a single, trusted communication point between people and the services they love.

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