The countdown has begun! Now it’s just four weeks left, and we can’t keep it a secret anymore. Finally, we can give you a first preview of the design collaboration and the collection Maja Nilsson Lindelöf created together with Gina Tricot.
Today, we proudly present SEE.ME. A joint initiative between fashion chain Gina Tricot, the health platform Braive and Chimi Eyewear. The goal is to break the taboos around mental illness and create a healthier culture on how we discuss and manage the issue in society. It is being run through a readily available digital program that has been adapted for the specific target group.
This fall, four new top-modern stores will be opened. They will feature functional, open spaces and an overall design that makes it easy for customers to get a clear overview of the offering and various categories of items.
Gina Tricot proudly presents the exclusive specially designed collaboration: Aéryne X Gina Tricot. The limited collection, is entirely made from leftover fabrics used to design unique fashion items. The collection is a tribute to women’s independence and the power of believing in yourself. It also brings us one step closer to a more sustainable fashion industry.
As part of Gina Tricot’s sustainability efforts, we have now taken an important step in making our business more circular. We’ve selected certain unsold garments and garments that have been returned as defective and, in collaboration with XV Production and Re:Textile, have re-made them, thereby creating an entirely new collection – Gina Tricot Upcycle.
Gina Tricot’s children’s clothing collection, Gina Tricot Mini, was an immediate success when the Mommy-and-Me concept was launched earlier this year. Now, it’s time again, with the launch on 5 September of the fashion chain’s back-to-school collection with cosy fall garments for all moms and kids who love to match their outfits. The new campaign features influencer, Margaux Dietz.
Earlier this year we launched a new concept that made it possible for our customers to rent their outfit, a great way of supporting sustainability in fashion.This time we have teamed up with Scorett, one of the largest shoe companies in Sweden to offer our customers the opportunity to rent a whole party look from top to toe.
Following the success of it’s summer campaign with popular TV celebrity, entrepreneur and influencer, Bianca Ingrosso, the fashion chain is now releasing another campaign featuring the popular media profile. This time, the focus is on what Gina Tricot does best of all, besides tricot of course - denim!
The fashion chain Gina Tricot continues to invest in sustainability with a decision this spring to phase out the use of plastic shopping bags in stores, and replacing them with paper bags. The vision is to become more environmentally friendly every single day of the year.
Gina Tricots vd Magnus Månsson går vidare till nytt jobb i höst och rekryteringsprocessen för att hitta en ersättare är inledd. Tillförordnad vd blir bolagets CFO Joachim Modigh som har 15 års erfarenhet i ledande befattningar inom modeindustrin, till exempel från Nelly.com och Oscar Jacobson.
Gina Tricot is now launching its big summer campaign and the face behind it is none other than TV star, entrepreneur and top influencer, Bianca Ingrosso. She, and two of her best girlfriends, Lovisa Worge and Josefine Caarle, will explore some of the top summer vacation destinations and share their best tips as part of the fashion chain’s new campaign.
We are so proud to present “Rent Your Party Outfit” that makes it possible for our customers to rent their dream outfit for a few days and then return it – a kinder way to the environment. The first store that will offer this is in one of our stores in Gothenburg.
