Skip to content

News archive

  • Ted Boman

    ​TED BOMAN IS APPOINTED NEW CEO OF GINA TRICOT

    With a strong passion for fashion and a clear goal to deliver a holistic experience for the customer, Gina Tricot has recruited a new CEO in Ted Boman, the current CEO of the fashion chain Junkyard. Ted will lead the company's development as one of the Nordic region's leading retail chains for fashion-conscious women.

  • Tretorn x Gina Tricot

    TRETORN X GINA TRICOT MINI IS HERE!

    A new mini collection is here – Gina Tricot in collaboration with tretorn! We’ve now also expanded our hit concept “mommy & me” to include all of you proud dads out there.

  • SEE.ME campaign profiles

    GINA TRICOT & CHIMI EYEWEAR IN UNIQUE COLLABORATION - TO PROMOTE MENTAL HEALTH

    Today, we proudly present SEE.ME. A joint initiative between fashion chain Gina Tricot, the health platform Braive and Chimi Eyewear. The goal is to break the taboos around mental illness and create a healthier culture on how we discuss and manage the issue in society. It is being run through a readily available digital program that has been adapted for the specific target group.

  • Götgatan Concept Store

    GINA TRICOT SHARPENS ITS FOCUS ON THE SHOPPING EXPERIENCE.

    This fall, four new top-modern stores will be opened. They will feature functional, open spaces and an overall design that makes it easy for customers to get a clear overview of the offering and various categories of items.

  • GINA TRICOT RE-WORKS UNSOLD GARMENTS IN NEW SUSTAINABILITY EFFORT

    GINA TRICOT RE-WORKS UNSOLD GARMENTS IN NEW SUSTAINABILITY EFFORT

    As part of Gina Tricot’s sustainability efforts, we have now taken an important step in making our business more circular. We’ve selected certain unsold garments and garments that have been returned as defective and, in collaboration with XV Production and Re:Textile, have re-made them, thereby creating an entirely new collection – Gina Tricot Upcycle.

  • Margaux Dietz and her son Arnold

    THE GINA TRICOT MINI SUCCESS CONTINUES WITH MARGAUX DIETZ AS THE FACE OF THE NEW COLLECTION

    ​Gina Tricot’s children’s clothing collection, Gina Tricot Mini, was an immediate success when the Mommy-and-Me concept was launched earlier this year. Now, it’s time again, with the launch on 5 September of the fashion chain’s back-to-school collection with cosy fall garments for all moms and kids who love to match their outfits. The new campaign features influencer, Margaux Dietz.

  • RENT YOUR OUTFIT TOGETHER WITH GINA TRICOT AND SCORETT

    RENT YOUR OUTFIT TOGETHER WITH GINA TRICOT AND SCORETT

    Earlier this year we launched a new concept that made it possible for our customers to rent their outfit, a great way of supporting sustainability in fashion.This time we have teamed up with Scorett, one of the largest shoe companies in Sweden to offer our customers the opportunity to rent a whole party look from top to toe.

  • GINA TRICOT FOLLOWS UP THE SUCCESS WITH BIANCA INGROSSO IN NEW DENIM CAMPAIGN

    Following the success of it’s summer campaign with popular TV celebrity, entrepreneur and influencer, Bianca Ingrosso, the fashion chain is now releasing another campaign featuring the popular media profile. This time, the focus is on what Gina Tricot does best of all, besides tricot of course - denim!

  • GINA TRICOT GETS RID OF PLASTIC BAGS

    GINA TRICOT GETS RID OF PLASTIC BAGS

    The fashion chain Gina Tricot continues to invest in sustainability with a decision this spring to phase out the use of plastic shopping bags in stores, and replacing them with paper bags. The vision is to become more environmentally friendly every single day of the year.

Show more