NICKI STUDIOS x GINA TRICOT – IT'S TIME TO SHOW THE COLLECTION!
Last week, we announced a new, exciting design collaboration: Nicki Studios x Gina Tricot. Today, we’re thrilled to present the items in the collection.
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GINA TRICOT ADAPTS ITS ORGANIZATION
The fashion company Gina Tricot adapts the organization to new market conditions that are changing at an ever-faster pace. The company continues to drive its European digital business and will withdraw from the German local retail market in order to strengthen the Groups future competitiveness.
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MAJA NILSSON LINDELÖF X GINA TRICOT - EXCLUSIVE PREVIEW OF THE COLLECTION
The countdown has begun! Now it’s just four weeks left, and we can’t keep it a secret anymore. Finally, we can give you a first preview of the design collaboration and the collection Maja Nilsson Lindelöf created together with Gina Tricot.
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GINA TRICOT RE-WORKS UNSOLD GARMENTS IN NEW SUSTAINABILITY EFFORT
As part of Gina Tricot’s sustainability efforts, we have now taken an important step in making our business more circular. We’ve selected certain unsold garments and garments that have been returned as defective and, in collaboration with XV Production and Re:Textile, have re-made them, thereby creating an entirely new collection – Gina Tricot Upcycle.
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RENT YOUR OUTFIT TOGETHER WITH GINA TRICOT AND SCORETT
Earlier this year we launched a new concept that made it possible for our customers to rent their outfit, a great way of supporting sustainability in fashion.This time we have teamed up with Scorett, one of the largest shoe companies in Sweden to offer our customers the opportunity to rent a whole party look from top to toe.
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RENT YOUR OUTFIT
We are so proud to present “Rent Your Party Outfit” that makes it possible for our customers to rent their dream outfit for a few days and then return it – a kinder way to the environment. The first store that will offer this is in one of our stores in Gothenburg.
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Gina Tricot rustar för framtiden - digital satsning och sparprogram
Modebolaget Gina Tricot rustar för framtiden och anpassar organisationen till nya konsumentbeteenden som förändras i en allt snabbare takt. Bolaget fortsätter driva sin digitala satsning och inför ett sparprogram som ska pågå till och med 2020 för att stärka sin framtida konkurrenskraft. Den väntade effekten av sparprogrammet i sin helhet är minskade kostnader med 200 miljoner kronor.
