From summer 2025, IsaDora will stop working with traditional model agencies. Instead, the brand will focus on people who already use and love the products, letting real users share what beauty means to them.
In March 2025, Swedish beauty brand IsaDora began a long-term collaboration with influencer Margareta Grääs. The partnership includes product campaigns, social media content, and events – with a larger breakfast event planned for April 29 at Lyko’s Flagship Store in Stockholm.
IsaDora and Bower have partnered to simplify beauty product recycling with an AI-powered tool in the Bower app. The app helps you sort items and rewards you with points for recycling correctly. Launching in Sweden, Norway, and Finland in early 2025, it’s part of IsaDora’s commitment to sustainability.
Brat Makeup is a bold makeup trend that combines bright colors and exaggerated style, inspired by Bratz dolls and Charli XCX. With the signature color “Brat Green”, the trend has gone viral in 2024. The article describes the background of the trend and gives tips on how to wear it this fall, focusing on maintaining its rebellious attitude and confidence.
IsaDora is partnering with UN Women Sweden to promote gender equality and strengthen the rights of girls and women from fall 2024 to October 2025. The collaboration supports UN Women's Generation Equality initiative through events, a Matte Lipstick campaign, and social media efforts.
Enhance your eyebrow routine with the new IsaDora Brow Fix 24H Pencil, a product designed for those who seek reliable and long-lasting results in eyebrow filling and shaping.
IsaDora proudly presents "The Matte Lipstick", the ultimate choice for those looking for a comfortable, soft and long-lasting lipstick with a matte finish. Designed with feather-light, mattifying powders that together with moisturising cocoa butter and hyaluronic acid give your lips a stunning colour that lasts all day.
The dupe culture is growing fast, with replicas of luxury products becoming more popular among Gen Z and millennial shoppers. Driven by social media and influencers, consumers are seeking affordable alternatives that match the results of expensive brands. Searches for 'dupe' have surged globally by 40%, showing the rising preference for budget-friendly alternatives over premium products.
IsaDora, Sweden’s biggest beauty brand, is excited to announce the re-launch of the iconic The Perfect Moisture Lipstick. The bestseller and beloved lipstick have been updated with an improved formula and is now presented in an innovative, more sustainable refillable packaging.
IsaDora takes a significant step towards sustainability by moving its production back to Sweden. This relocation will not only reduce IsaDora's carbon emissions and promote a more sustainable production chain but also strengthen its position in the global market.
IsaDora introduces The Wake Up The Glow Fluid Serum Foundation, offering a weightless texture for a natural, second-skin effect, resulting in a radiant, dewy finish. Combining makeup and skincare, it features Lactobacillus to balance the skin's microbiome. Enhanced with ingredients like Hyaluronic Acid and vegetable squalane, it ensures lasting hydration and nourishment.
IsaDora proudly introduces a trio of versatile face sticks designed to meet every makeup enthusiast's needs. Meet the Contour Stick, the Blush Stick, and the Glow Stick – three essential multi-use products to simplify your beauty routine.