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Les Mills new global report reveals how ‘MVPs’ drive club profitability
New global research analyzing member journeys uncovers how Most Valuable Participants (MVPs) are the key to unlocking higher retention, referrals, and revenue for fitness facilities
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Winning Yourself Is the Most Meaningful Achievement – Elena’s Superstar Journey
Elena Trinca, a BODYCOMBAT instructor from World Class Romania is the group fitness instructor of the year within the Les Mills Nordic region. We've meet her for an exclusive interview.
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ELENA TRINCA – Vinnare av Les Mills Nordic SUPERSTAR 2025
Elena Trina från World class Rumänien vinner LES MILLS NORDIC SUPERSTAR 2025.
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ELENA TRINCA – The winner of Les Mills Nordic SUPERSTAR 2025
Elena Trinca from World Class Romania wins LES MILLS NORDIC SUPERSTAR 2025.
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TICKETS ON SALE FOR LES MILLS LIVE - THE ULTIMATE FITNESS EXPERIENCE
Tickets to LES MILLS LIVE Stockholm 30 August out for sale 25 april 10.00 CEST.
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THE FINALISTS ARE HERE: LES MILLS SUPERSTAR 2025
LES MILLS NORDIC SUPERSTAR 2025 finalists presented.
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Scandinavian Training Center Invests in Children – Inspiring to an Active Life
Creating an active lifestyle for all ages is a core part of Scandinavian Training Center's vision. With the launch of Les Mills BORN TO MOVE, the fitness chain has taken an important step in offering group training for children and youth – an initiative that has already received positive feedback from both parents and members. We spoke with Sara Bohman, STC's Group Training Manager, about why they
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Contacts
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Lena Holmberg Press contact CEO Les Mills Nordic, Baltic and Eastern Europe Lena.Holmberg@lesmills.com