Fitness på en natklub? Les Mills overtager ARCH

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Fitness på en natklub? Les Mills overtager ARCH

Den 26. april rykkede holdtrænings-brandet Les Mills ind på ARCH og lod natklubbens dansegulv blive svedigt på en ny måde: Træning. Med tre forskellige typer holdtræning på dansegulvet og NOCCO i baren, fik deltagerne en anden type aften i byen.

“Formålet er at finde nye instruktører” siger CEO Lena Holmberg og uddyber “Men det gør vi selvfølgelig ikke på traditionel vis - for vi er ikke et traditionelt brand. Hvis vi vil tage fitness til et nyt niveau, så må vi også tage instruktører og rekruttering til et nyt niveau. Derfor fik vi idéen at overtage natklubber, så vi rigtigt kan give følelsen af Les Mills”

Se video fra eventet her.

Til eventet blev der undervist i appetizer-bidder af Les Mills holdene BODYATTACK, BODYCOMBAT og BODYJAM af de to danske Mastertrainers Ditte Sommer og Claudia de la Mau. Begge har gjort international karriere som Mastertrainers, men underviser i det daglige på dansk jord, hvor de blandt andet kører uddannelser for nye og eksisterende instruktører.

Klassisk rekrutteringsevent er det måske ikke. Eventet på natklub er et innovativt trin mod at finde nye instruktører i nye målgrupper. At gøre det i natklubmiljøet skaber nye inspirerende rammer, som Les Mills håber skal hjælpe partnere til at få flere instruktører rekrutteret fremover.

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Lena Holmberg

Lena Holmberg

Press contact CEO Les Mills Nordic 08-55609682

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Related content

ADIDAS AND LES MILLS ANNOUNCE NEW BRAND PARTNERSHIP TO SHAPE THE FUTURE OF TRAINING

ADIDAS AND LES MILLS ANNOUNCE NEW BRAND PARTNERSHIP TO SHAPE THE FUTURE OF TRAINING

Today, adidas and Les Mills announce a new partnership that brings the two sports powerhouses together to shape the future of training through a fusion of innovation and heritage.

For a fitter planet

Les Mills is the global leader in group fitness and creator of 20 programs available in leading fitness facilities around the world. Les Mills programs include the world’s first group exercise resistance training workout BODYPUMP™, BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), BODYBALANCE™ (yoga), LES MILLS GRIT™ (30-minute high-intensity interval training) and the revolutionary immersive cycle experience, THE TRIP™. Each workout is refreshed and updated with new choreography and music every three months.

The company was founded by Les Mills – a four-time Olympian and head coach of New Zealand’s track and field team – who opened his first gym in 1968 with the aim of taking elite sports training to the masses.
Today, Les Mills workouts are delivered by 140,000 certified instructors in 21,000 clubs across 100 countries and are available as live, livestream, virtual and immersive classes, as well as via the LES MILLS+ streaming platform.

LES MILLS NORDIC
Biblioteksgatan 29
11435 Stockholm
Sverige
Les Mills Hemsida