Les Mills and HYROX partner to maximize motivation for global fitness community

Rooted in the brands’ shared sporting heritage, the partnership will amplify the motivation and community of global fitness racing through science-backed training experiences and elite-level coaching.

Les Mills has been named the Official Group Training Program Partner for HYROX in a new global partnership aiming to inspire millions of gym members through the motivation and community-building power of global fitness racing.

With a combined global footprint of over 30,000 gym partners and 175,000 Instructors/coaches, the two brands aim to elevate the fitness industry through a multi-faceted partnership spanning programming, coaching development and event activations.

The collaboration will kickstart with the launch of two new group training programs: CEREMONY HYROX and CEREMONY HYROX MAX. Based on the successful LES MILLS CEREMONY functional circuit format, the new programs will support HYROX training, while retaining the unique blend of music, motivating coaching, community and science-backed movement that Les Mills is famous for.

The new programs, plus HYROX affiliation and access to the full HYROX365 platform, are now available to clubs as a preferential package to help operators combine the power of world-class group training with the lure of the industry’s ultimate way to train.

Les Mills workouts are developed through an exhaustive process involving sports scientists, physiologists and movement specialists, ensuring every class is safe, scalable and effective for performance improvement. This scientific foundation will now support everyday athletes training for HYROX events.

Phillip Mills, Les Mills Managing Director is one of the most experienced players in the global fitness industry. He recently received the HFA Hall of Fame award, said:
“I’m a strong believer in club-based sports for the community and membership engagement they create. Over the years, my clubs in New Zealand have benefited hugely from organizing running, triathlon, CrossFit training and other gym-related sports teams. I believe that fitness racing will be the biggest of them all, and I’m inspired to be involved with HYROX.”

Douglas Gremmen, Chief Growth Officer at HYROX, said: “Partnering with a brand like Les Mills felt very natural to HYROX, given its well-established reputation and credibility within the global training community, and its consistent effort when it comes to the direction of group fitness through innovative concepts.

“At HYROX we’re excited to see what the partnership holds, and the ways in which we will unlock its unique approach to developing scalable and repeatable workouts, whilst maintaining the core essence of the sport of HYROX – helping to give athletes the experience of the best of both worlds, ensuring they are as prepared as possible for race day.”