Open Communications invites you to join Electrolux and Volontaire at "The Cube" experiential marketing seminar

Event date 6 March 2013 23:30 – 7 March 2013 02:30

Location MEC Conference area, Birger Jarlsgatan 52, Stockholm

As Board members of IAA Sweden and long-time fans of Electrolux and Volontaire, we’re delighted to invite you to an exclusive event on March 6 to discuss the rise of experiential marketing. The topic will be Electrolux’s “The Cube” pop-up restaurant concept, now on tour in 17 European cities. We’ll start the evening with a wine and buffet mingle: an ideal opportunity to network and mingle.

Subjects

Regions

Press contacts

David Gray

Press contact Founder and Creative Director david@open.se +46 8 313 620

Related media

Electrolux shows how “experiential marketing” is done right with The Cube project

Electrolux shows how “experiential marketing” is done right with The Cube project
License: Creative Commons Attribution
With a Creative Commons license, you keep your copyright but allow people to copy and distribute your work, provided they give you credit. You permit others to copy, distribute, display and perform the work, as well as make derivative works based on it.
By: Electrolux
File format: .png
Size: 765 x 476, 415 KB

Successful brands must be helpful, useful and beautiful, says Philip Ahlqwist, co-founder of Volontaire

Successful brands must be helpful, useful and beautiful, says Philip Ahlqwist, co-founder of Volontaire
License: Creative Commons Attribution
With a Creative Commons license, you keep your copyright but allow people to copy and distribute your work, provided they give you credit. You permit others to copy, distribute, display and perform the work, as well as make derivative works based on it.
By: Klas Winell, Winell & Co.
File format: .jpg
Size: 400 x 600, 58.9 KB

Electrolux is 'emotionalizing' its brand to strengthen ties with customers, says Tom Astin, PR Head at Electrolux Europe
License: Creative Commons Attribution
With a Creative Commons license, you keep your copyright but allow people to copy and distribute your work, provided they give you credit. You permit others to copy, distribute, display and perform the work, as well as make derivative works based on it.
By: Klas Winell, Winell & Co.
File format: .png
Size: 480 x 385, 270 KB

Electrolux and Volontaire to share secrets of “experiential marketing” on The Cube project at IAA Sweden event, Open Communications announces.

To connect more deeply with customers, many international brands are turning to “experiential marketing” – a more holistic way of building likability and creating buzz. One good example is Electrolux, which launched The Cube concept in 17 European capitals – a “pop-up” restaurant to celebrate 90 years in the kitchen. On March 6, Electrolux and Volontaire will tell us more about this growing trend.