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Open Communications invites you to join Electrolux and Volontaire at "The Cube" experiential marketing seminar

Open Communications invites you to join Electrolux and Volontaire at "The Cube" experiential marketing seminar

Event date 6 March 2013 23:30 – 7 March 2013 02:30

Location MEC Conference area, Birger Jarlsgatan 52, Stockholm

As Board members of IAA Sweden and long-time fans of Electrolux and Volontaire, we’re delighted to invite you to an exclusive event on March 6 to discuss the rise of experiential marketing. The topic will be Electrolux’s “The Cube” pop-up restaurant concept, now on tour in 17 European cities. We’ll start the evening with a wine and buffet mingle: an ideal opportunity to network and mingle.

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  • Electrolux shows how “experiential marketing” is done right with The Cube project
    Electrolux shows how “experiential marketing” is done right with The Cube project
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  • Successful brands must be helpful, useful and beautiful, says Philip Ahlqwist, co-founder of Volontaire
    Successful brands must be helpful, useful and beautiful, says Philip Ahlqwist, co-founder of Volontaire
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  • Electrolux is 'emotionalizing' its brand to strengthen ties with customers, says Tom Astin, PR Head at Electrolux Europe
    Electrolux is 'emotionalizing' its brand to strengthen ties with customers, says Tom Astin, PR Head at Electrolux Europe
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